Marketing
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
Inside Supergut’s Target-ed Sampling Strategy
Supergut founder Marc Washington understands that fiber-focused food has garnered a bad rap over the years. His response? Give consumers another taste.
Fancy Food: Southeast Asian Flavor; Clean Label Snack Innovation
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the atmosphere on the show floor was slow to start, exhibitors showed off a taste of what’s next in global flavors, better-for-you snacking and more.
Specialty Food Association to Replace Winter Fancy Food Show With New Calif. Event
The Specialty Food Association announced that – after a nearly five-decade run – a new event, Winter FancyFaire*, will take its place in San Diego next year with a reimagined format that includes opportunities for earlier-stage innovation and interactive experiences.
New Products: Dave’s Killer Bread Goes Deeper into Snacking, Magic Spoon Does High Fiber
In this week’s new products gallery, Dave’s Killer Bread officially rolls out a snack previewed last year at Expo West, Belgian Boys and Issei gear up for Valentine’s Day, and Magic Spoon partners with Whole Foods to launch a high-fiber cereal.
‘We’re Not A Plant-Based Company:’ Meati CEO Talks Breakfast, Distribution and Being Practical About Alt-Proteins
Meati has been on a winding, hazardous decade-long road to defining its place in the market. But in moving beyond its original “mushroom root” positioning, the brand may have finally found itself.
2025 Trend Heat Check: Collabs Catch Fire, Alt-Cocoa Cools
What’s in and what is on its way out for packaged food in 2025? A panel of industry experts weighed in on what trends are hot, which are simmering and which ones are cooling off.
TikTok On The Chopping Block: How To Prepare For A Ban
The Supreme Court is expected to rule soon on a potential TikTok ban in the U.S. that would pose significant challenges for packaged food and beverage brands relying on the platform to reach its 170 million American users. How would a TikTok ban affect the consumer packaged goods industry? And how can brands prepare now?
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
New Products: RÁGU Spices Up Sauce Portfolio With Hot Ones, Kodiak Bulks Up Oatmeal Line
In this week’s notable new products roundup, Kodiak teams up with Zac Efron to create a new protein-packed oatmeal flavor, RÁGU spices up its portfolio of pasta sauces with the help of Hot Ones, and Chips Ahoy! goes beyond cookies.
Daily Briefing (Insiders Only): How to Build A Brand With Staying Power
Today, we’re taking a temperature check on how the state of the food industry last year will sway what’s to come, per market researcher SPINS’ 2025 Industry Update & Trends Predictions.