Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Dr. Bronner’s Exits Chocolate Business, Sets Up New Parent Co.
Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.
‘A Natural Evolution’: Bubbies Ice Cream Expands Beyond Mochi
Bubbies Ice Cream is diversifying its frozen novelty portfolio with the introduction of Mini Ice Cream Cookie Sandwiches, bringing the brand beyond its flagship mochi product.
Laoban, Whole Foods Innovate ‘Crunchy Bites’ For Incremental Category Growth
Asian frozen food brand Laoban is readying to launch its third line next week, known as Crunchy Bites, just four years after it first expanded beyond restaurants into retail.
New Products: Breyers Goes Camping, IQBAR Teams With Chef Thomas Keller, FarmRich Does Breakfast
In this week’s notable new products gallery, Breyers freezes a classic summertime campfire treat, IQBAR partners with a Michelin-starred chef and FarmRich goes beyond appetizers with a new breakfast collection.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
New Products: Doughlicious Goes Mini, CLIF Builders Bulks Up, Dolly Parton Does Frozen Meals
In this week’s new products roundup, British-born cookie dough brand Doughlicious goes mini, CLIF Builders builds up its collection of protein bars, and Dolly Parton expands her retail food line collaboration with Conagra Brands.
Legacy Pasta Producers Are Pumping In Protein. Is There Whitespace Left?
Protein needs no introduction to any food category, and particularly not pasta. The protein-enriched pasta market has now converted a legacy, premium player to pump yellow peas into its tradition-entrenched production process.
Sweets & Snacks Gallery: Slim Jim Teams With Buffalo Wild Wings, Jackson’s Does Veggie Straws
Sweets & Snacks Expo 2025 featured 250,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from more than 1,000 exhibiting companies. Here’s a look at some of the hottest new snacks we spotted on the show floor.
Rebrand, Refresh: Beny Yogurt and Buldak Debut New Looks
Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.
Dan O’s Adds Outlaws To Core As Seasoning Blends Surge
The spice and seasonings category has traditionally been a slow moving, over-saturated set, but according to NielsenIQ, sales grew 5.8% over the past year and are still heating up. Within that flaming hot rise, Dan O’s today unveiled a new line of blends.



