Marketing

There’s likely only one entrepreneur out there that can claim their work has aided both astronomical discoveries and celebrity tea spilling.

In this week’s notable new products roundup, Pop-Tarts and Pitaya jump on the protein craze, LOVE CORN offers trick-or-treaters an alternative to candy and Fishwife expands its portfolio of tinned seafood.

Price-pack architecture, AI and continuous portfolio renovation were key themes during General Mills’ Investor Day Tuesday as it asserted its ability to meet changing consumer demands and produce “industry leading levels of margin management cost savings.”

After 10 years of scaling online, Equip Foods has refreshed the brand as it prepares to enter retail with its beef protein products.

Premium tinned seafood brand Fishwife is taking a bite out of the Big Apple with a Snack Bar + Shop pop-up centered around brand collaboration. Plus, the latest campaigns from Issei, Zoup!, Ferrero and others.

The cooking shortcut category’s newest entrant is Onoin, a collection of shelf-stable, pre-chopped, par-cooked flavored onions in 100% olive oil.

In this week’s notable new products roundup, Eggo and Babybel celebrate the fifth and final season of Netflix’s “Stranger Things,” M&M’s taps into the freeze-tried candy craze, and Magnolia Table debuts a line of frozen baked goods.

Since its springtime debut, Smash Kitchen has expanded nationwide into Walmart, Sprouts Farmers Market and Erewhon and launched over a dozen items ranging from organic ketchup to pure avocado oil.

Whole Foods Market is ready for the new year, this week unveiling its annual Food and Beverage Trend forecast for 2026.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into Walmart’s decision to remove synthetic dyes from its store-branded products. The team goes on to discuss how certain brands are repositioning in the plant-based cheese category, the abrupt closure of Nor-Cal Beverage and the data behind the high-protein craze.