Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
Daily Briefing (Insiders Only): How NECTAR Taste Tested Plant-based Successes And Opportunities
How do the taste and texture of plant-based meat stack up against animal protein counterparts? Food System Innovations’ nonprofit initiative NECTAR wants to quantify how meat alternatives can compete better on the plate.
Expo West Rebrands: Unbun, Catalina Crunch, Seattle Chocolate & More
Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.
Expo West: The Pizza Cupcake Realigns As Incredifulls To Expand Use Occasions
The Pizza Cupcake has outgrown its original moniker as consumer demand has pushed the brand to expand into new use occasions and unveil a new, broader-reaching name this year at Natural Products Expo West.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
Expo West: High-Protein Breakfasts and Brand Refreshes
The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Expo West: Five First-Time Exhibitors To Check Out
To help you prepare for a full week of firsts and to best tackle the show fueled by new food and beverage discoveries, we’ve gathered up some insight on five first-time exhibitors to check out.
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Mooski’s New Ski-Centric Marketing Play: ‘It Has Literally Snowballed’
Robert Broome created chilled oat bar brand Mooski three years ago as a fresh take on granola bars using a formulation inspired by his family’s muesli recipe. He didn’t realize then that he had developed the perfect product for skiers and snowboarders, an avid community of consumers seeking slope-worthy snacks that don’t harden in frigid temperatures.