Marketing

Nearly every food category has seen some level of protein-ification in recent years, and now it’s condiments’ turn to bulk up.

Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.

In this week’s notable new products roundup, Fly By Jing transforms a classic American condiment, Actual Veggies teams with chef Maya Kaimal on its first product collaboration, and Sweet Loren’s launches its most requested cookie dough flavor.

The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.

SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites.

Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.

Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.

Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.

A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.

From plant-based fish to dessert-flavored sunflower seeds, this week’s new product innovations span all sides of the industry. Check out the gallery below for the latest launches from Juicy Marbles, Smackin’, Banza, Mike’s Mighty Good and more.