Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report
The Northhall 2025 Annual Report captures a year defined by restraint at the surface and momentum beneath it. While full-year venture activity declined again in 2025, the story shifts meaningfully when viewed quarter by quarter.
Additional Content
Peter Rahal’s New Protein Bar Startup Raises $10 Million
Ahead of its slated debut this fall, David, the new protein bar brand from RXBAR founder and former CEO Peter Rahal, has raised $10 million in seed funding to support new product development and hires.
Is SBA Bureaucracy Bankrupting Small Businesses? It’s Not That Simple.
At the onset of the COVID-19 pandemic, business owners were panicking at the thought of going under. For many, federal financial assistance programs felt like a lifeline. Now, they may be sinking the ship.
CPG Week: A Tale Of Two Comebacks
On this episode of CPG Week, the podcast team talk about the return from bankruptcy of two retailers, Boisson and Foxtrot, and how this is being interpreted by supplier brands.
It’s Official: Mars Agrees to $36B Deal to Acquire Kellanova
Mars, Inc. has entered into a definitive agreement to acquire Kellanova for $83.50 per share in cash, representing a total enterprise value of $35.9 billion.
Insider Daily Briefing: Mission MightyMe Raises $2.3M
Also in this issue: this week’s new products including a giant Pop-Tart and Oreo cream cheese, details on Beyond Meat’s continued climb, news of Conagra’s latest protein acquisition, Above Food adds more ingredient muscle and more.
Your Big Merger Playbook: Hookups Can Have Ramifications, Here’s What They Are
For a summer without a whole lot of financial news, the rumored buyout of snacking giant Kellanova by legacy candy maker Mars hit like Hurricane Debby. The potential for a company with an estimated combined revenue of $60 billion, after all, carries a lot of crosswinds.
CPG Week: Zombie Brands, Kellanova Rumors & Beverage Business Updates
The CPG Week podcast team talks “zombie brands,” a rumored mega-merger of snacks and sweets, beverage brands earnings, and more legal woes for PRIME.
King’s Hawaiian Owner Adds Killer Brownie Co. To Portfolio
Irresistible Foods Group – the umbrella company behind King’s Hawaiian, Grillo’s Pickles and Shaka Tea – is adding The Killer Brownie Company to its portfolio after taking a majority stake in the baked sweets maker.
GrubMarket Acquires Good Eggs
Food tech company GrubMarket has acquired distressed online grocery platform Good Eggs in the latest example of a highly competitive market for ecommerce food delivery companies.
Insider Daily Briefing: Why Eat The Change Is Tossing Chews
Also in this edition: Treehouse Foods posts Q2 loss, inside the rumors around Kellanova’s acquisition by Mars, details on Agrovision’s $100 million raise and a roundup of new pumpkin products.