Loacker Debuts Strawberry-Filled Quadratini and Classic Wafers at Expo West 2026

Iconic Italian wafer brand introduces authentic strawberry flavor to its light, crispy lineup

ANAHEIM, CA (March 3–6, 2026) – Loacker, the iconic Italian family company known for its light, crispy wafers, patisseries and chocolates, is debuting its new Strawberry-filled Quadratini and Classic Wafers at Natural Products Expo West 2026. Attendees can visit Booth #N1902 to sample Loacker's signature wafers, now layered with smooth strawberry cream for an authentic, fruit-forward flavor.

Strawberry is one of the leading flavors in sweet snacks, but Loacker waited to introduce it until the brand could meet its exacting standards for taste, quality and ingredient sourcing. All varieties are Non-GMO Project Verified, made with no added flavors or colors, and contain no seed oils. The new Strawberry offerings are launching in Loacker's top U.S. formats, Quadratini and Classic Wafers, bringing a fresh, fruity twist to the brand's fan-favorite lineup.

"To celebrate the launch, we're excited to introduce fans to the perfect balance of light, crispy wafers and authentic strawberry cream," said TJ Rooney, President, U.S., at Loacker. "Expo West is a great opportunity to share our heritage, commitment to quality and passion for flavor with both longtime fans and new audiences."

To mark the launch, Loacker's brand partner, Italian-American chef Giada De Laurentiis, will appear at the brand's North Hall booth (#N1902) on March 4 from 1:00–2:30 p.m., with additional product sampling at Loacker's tent in the Grand Plaza from 2:30–3:00 p.m.

About Loacker: Loacker is an Italian family company known for its wafers, patisseries and chocolates. Founded in 1925 in the heart of the Italian Alps near Mount Sciliar in the South Tyrolean Dolomites, Loacker sources ingredients selected for quality and taste—from 100% Italian hazelnuts freshly roasted in-house to vanilla pods from Madagascar—to create its signature products.