Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
Submit Investment News
If you’ve recently raised a round of funding or have news related to natural food investment, submit your news to your team.
Watch Community Call
For timely investment insights, watch the Community Call video series.
Featured Investment Content
Food, Beverage & CPG Financing Trends & Updates: Northhall Q2 2026
Beyond the top-line trends, the Q2 2026 Food, Beverage & CPG Financing report from Northhall explores how today’s investment activity reflects broader changes across the food, beverage, and CPG ecosystem.
Rivalz Nets $5M, Launches Puff Snack
Rivalz is raising a $5 million investment as the brand launches a Puff product and targets new foodservice and retail opportunities.
Stars + Honey Makes Retail Debut at Target Following $24M Investment
After tripling sales over the past year and securing a $24 million growth equity investment from VMG Partners, collagen protein bar brand Stars + Honey is making its brick-and-mortar debut with a nationwide rollout at Target.
Additional Content
Fresh Del Monte Takes Majority Stake in Avolio
Fresh cut fruit and vegetable distributor Fresh Del Monte Produce Inc. has acquired a majority stake in Avolio, Uganda’s leading supplier of bulk crude and edible avocado oil, per an announcement today.
Daily Briefing (Insiders Only): Inside the Insurgent Brands Playbook
Several dozen food brands are outpacing category growth and trampling incumbents. As the industry remains challenged by a range of external forces, these companies continue to thrive. Who are they, and how are they doing it?
CPG Week: Pepsi Buys Poppi. Your Move, Coke.
On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.
Santatera Sticks To U.S. CPG Thesis Despite Trade War
Early-stage CPG is a narrow margin, operationally complexity space. Add in the current, on-and-off trade war and any international investment firm would likely press pause on new ventures.
A Bite With Manna Tree’s Ross Iverson on MAHA’s M&A Effect
Ross Iverson has seen how industry winds can change the appetite for M&A and exit strategies of emerging brands. Where could they blow amid the Make America Healthy Again movement?
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
Supergut Closes Investment, Adds New CEO
Supergut has a new CEO, former Vital Proteins CEO Tracey Warner Halama, as founder Marc Washington moves into an executive chairman role. The company also closed a new investment round led by Full Frame Growth Partners.
PLTFRM Goes Deep in Natural, Buys Presence Marketing
Presence Marketing, a natural products brokerage firm that grew out of its Chicagoland founding in 1990 to become the largest independent sales and marketing organization in its channel, has been bought by PLTFRM, a multi-channel sales, marketing, and investment company.
Kettle & Fire Nets $43M from Colter Ventures
Bone broth innovator Kettle & Fire secured a $43 million secondary buyout led by Colter Ventures, the company announced today, marking the start of a new strategic partnership to help fuel the brand’s next stage of growth.