Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Whole Foods Evolves As Natural Merges Into Mass
Amazon is planning to absorb all 100,000 Whole Foods employees, including frontline staff, into its core business structure, per a report this week from Business Insider.
BranchOut Food Gets $2.5M To Expand Production
BranchOut Food received $2.5 million in funding through a common stock sale as it moves to expand its production facility.
Smash Foods Closes Seven-Figure Round To Fuel Further Growth
Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford. The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.
Additional Content
CPG Week: Siete Acquisition, BetterBrand Rumors, and C-Suite Changes
On CPG Week, the podcast team talks about the PepsiCo acquisition of Siete Foods, uncertainty about the future of a low-carbohydrate baking company and some high-profile beverage industry leadership changes.
Keychain Unlocks New Opportunities With Hershey’s Investment
Manufacturing B2B platform Keychain recently added $2.5 million from The Hershey Company, bringing the technology company’s total investment to $20.5 million in under a year.
NUGGS Parent Company Simulate Sells To Ahimsa
Simulate, the producer of alternative protein brand NUGGS, announced it has sold to The Ahimsa Companies via a combination of cash and equity at an undisclosed valuation.
Betting On Breast Milk: Is Lactoferrin CPG’s Newest Functional Ingredient Obsession?
Bioactive protein lactoferrin used in supplements and infant formula is usually derived from cow’s milk but a number of precision fermentation companies are using innovative processes to create a less expensive and more sustainably sourced ingredient.
Mondelez’s SnackFutures Invests In U.K. Donut Company
Mondelez International’s SnackFutures Ventures announced this week it has taken a minority stake in air-fried, low-sugar donut brand Urban Legend. Financial terms of the investment were not disclosed.
Once Again Acquires Almond Manufacturer
Once Again announced today it has acquired California-based, organic almond manufacturer Big Tree Organic Farms as it seeks to increase efficiencies and reduce its environmental impact for its West Coast industrial customers.
Mezcla Expanding, Rebranding Following Fresh Funding
Protein bar maker Mezcla is unveiling new branding as it enters its next phase of growth following a recent funding round that brings its total backing to more than $8 million. Additionally, the plant-based bars, which feature a puff-crispy texture, are rolling out to more retail shelves by year-end.
PepsiCo Acquiring Siete Foods for $1.2 Billion
PepsiCo, Inc. announced this morning it has entered into a definitive agreement to acquire Siete Foods for $1.2 billion. The transaction is expected to close in the first half of 2025, pending regulatory approval and customary closing conditions.
Big Picture Foods Acquired By Atalanta Corp
Big Picture Foods announced today it has been acquired by the Atalanta Corp. for an undisclosed sum.
PB&J Wars: Why Is Smucker Suing Chubby Snacks?
Earlier last week, The J.M. Smucker Company filed a lawsuit against crustless sandwich producer Chubby Snacks, accusing the startup of false advertising, trademark violations and disparagement in “years of advertising designed to tarnish the name and reputation” of Smucker’s competing Uncrustables brand.