Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
Submit Investment News
If you’ve recently raised a round of funding or have news related to natural food investment, submit your news to your team.
Watch Community Call
For timely investment insights, watch the Community Call video series.
Featured Investment Content
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report
The Northhall 2025 Annual Report captures a year defined by restraint at the surface and momentum beneath it. While full-year venture activity declined again in 2025, the story shifts meaningfully when viewed quarter by quarter.
Additional Content
CPG Week: SlimFast Gets A New Owner, Slate Gets $23M
On the CPG Week podcast, the team discusses a leadership shake-up at Ben & Jerry’s, Slate’s $23 million investment and SlimFast’s new owner.
Can Big Food Compete Among Entrepreneurs?
Legacy CPG companies are a goalpost for food industry entrepreneurs. But that dynamic may be shifting as large corporations struggle under their own weight.
NotCo Expands Beyond Plant-Based With Magnum Ice Cream Partnership
Today, The Magnum Ice Cream Company announced a new partnership with AI-driven food innovation company NotCo, marking the latter’s inaugural venture beyond its plant-based roots.
Sweets From The Earth Poised For U.S. Expansion Following PE Deal
Sweets from the Earth, a Toronto-based manufacturer of vegan and allergen-free sweet baked goods, has been acquired by Canadian firm Fengate Private Equity. Financial terms of the transaction were not disclosed.
Protein Brewery Raises $35.2M To ‘Springboard’ Global Expansion
The Protein Brewery announced today it has raised a $35.2 million (€30 million) Series B round as it aims to reach commercial scale for its fungi-based protein ingredient ahead of a launch with “several” U.S.-based CPG brands.
Meat Producers True Story, Fork in the Road Merge to Create Unified Brand Identity
Sustainable meat brand Fork in the Road has merged with “sister company” True Story Foods, creating a unified business under the True Story name, with Fork in the Road products to be integrated into the existing True Story line of meats. Terms of the deal were not disclosed. Since their respective foundings in 2010 and… Read more »
Axum Capital Partners Announces $300M Fund for Health and Wellness Brands
Private equity firm Axum Capital Partners says it is looking to double down on health and wellness food companies with the announcement of its latest fund, targeting $300 million in committed capital.
Louisville Brands Acquires Louisville Vegan Jerky
Consumer holding company Louisville Brands has acquired Louisville Vegan Jerky Company from early-stage investment firm Render Capital. Financial terms of the transaction were not disclosed.
CPG Week: Have We Hit Peak Protein? Plus, A Private Brands Boom
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery analyze the evolution of private label from off-brand to on-trend. The podcasters also discuss recent examples of the protein craze in Wandering Bear’s new latte line and Brami’s lupini bean-based pasta. Additionally, the hosts dig into British mixer brand Fever-Tree’s partnership with Molson Coors and an interesting new innovation in the frozen aisle.
Dynamic Diet Duo? Splenda Parent To Acquire SlimFast
Heartland Food Products Group, manufacturer of Splenda brand low-calorie sweetener and drink mixes, has acquired SlimFast’s U.S. operations from nutrition supplement maker Glanbia. Financial terms of the transaction were not disclosed.