CPG Week: SlimFast Gets A New Owner, Slate Gets $23M
In this episode:
On this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the most recent twist in Ben & Jerry’s battle with Unilever over its stance on the Gaza War, how Slate Milk has ridden the high-protein trend to a $23 million investment, SlimFast’s new owner and why one seasoned beverage industry executive thinks energy drinks need to grow up.
Show Highlights:
0:15 – Monica discusses why Ben & Jerry’s co-founder Jerry Greenfield has stepped down from his iconic frozen dessert brand and how this is the latest escalation between the brand’s founders and its parent company Unilever.
2:40 – Lactose-free chocolate milk and iced coffee brand Slate has closed a $23 million Series B round. Lukas explains why the brand has capitalized on the high-protein trend and its ability to draw in celebrity backers.
4:30 – SlimFast has been acquired once again. The diet shake brand’s new owner, Heartland Food Products Group, is an Indiana-based co-manufacturer that owns the low-calorie sweetener and drink mix brand Splenda.
8:15 – Mōcean is a new energy drink from the mind of former White Claw brewmaster Tony Vieira. The brand is launching this fall with a differentiated formulation that includes shiso leaf and echinacea for immunity benefits. Lukas explains how the brand is targeting adult consumers with its marketing strategy.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.
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