Magic Chocolate Introduces Truffle Bars, Bringing a Beloved Swiss-Inspired Confection to the U.S. Market

Magic Chocolate—makers of the world's first Regenerative Organic Certified® chocolate bar—has launched Truffle Bars, a signature Swiss-inspired treat now available in the United States for the first time. Velvety and melt-in-your-mouth, Magic's Truffle Bars feature dark and oat milk chocolate and organic ingredients for a candy that is both decadent and environmentally conscious.

Created with the health of both people and the planet in mind, the Truffle Bars come in four flavors and feature bits of crunchy candied or roasted hazelnuts sourced from farmer cooperatives in Turkey that use organic and regenerative farming practices, or creamy organic raspberries.

The bars will be available on Magic Chocolate's e-commerce website beginning in February; in stores exclusively at Sprouts Farmers Market throughout April (and also available via Sprouts online); and, as of May 1, in key natural retailers nationwide. Made with organic ingredients and sweetened with cane sugar, Magic's Truffle Bars are available as individual 15 gram bars ($1.49) or in four packs of 22 gram bars ($8.99).

The Truffle Bars are produced by Magic's partner, the family-owned Switzerland-based chocolate company Maestrani Schweizer Schokoladen AG. The bars were inspired by Maestrani's beloved Minor candy—a fudgy treat that combines crunchy hazelnuts and smooth organic chocolate—which, since its launch in 1936, has become a Swiss chocolate signature exemplary of the country's premium craftsmanship.

"When debuting our first product line beyond Magic's core bars, we wanted to showcase our partnership with legacy Swiss chocolate producer Maestrani. There was no better way to do so than to introduce a confection inspired by one of the company's most popular offerings," shares Magic Chocolate co-founder and CEO Joe Whinney. "Magic's Truffle Bars are made with our signature ingredients and demonstrate our continued desire to push the industry to create ethical, organic chocolate. We are privileged to once again introduce a new offering to the United States."

"We are honored that our signature product has been reimagined for American consumers. We have poured all of our expertise and passion into Magic Chocolate's Truffle Bars and are privileged to collaborate with a company that shares our commitment to organic and sustainably sourced chocolate," shares Christoph Birchler, CEO of Maestrani.

Magic offers four core flavors, all free from dairy and gluten and made with Regenerative Organic Certified® and Fair Trade cocoa and sugar.

• Hazelnut Crunch Truffle Bar
• Salted Candied Hazelnut Truffle Bar
• Salted Candied Hazelnut Truffle Layer Bar
• Creamy Raspberry Truffle Layer Bar

The Truffle Bars will be available online through Magic Chocolate and, as of April 1, at Sprouts Farmers Market both online and in stores. To find your nearest retailer, please visit Magic Chocolate's "Find a Store" page.

About Magic Chocolate

Makers of the world's first Regenerative Organic Certified® chocolate bar, Magic Chocolate is dedicated to crafting exceptionally delicious chocolate products from responsibly sourced ingredients using traditional Swiss chocolate-making techniques.

Originally launched in partnership with Dr. Bronner's as Magic All-One Chocolate, today the brand is owned by Magic Chocolate, Inc.—founded by Joe Whinney, former CEO and co-founder of Theo Chocolate, the first 100% organic and fair trade chocolate company in the U.S., who had been an advisor to Dr. Bronner's since the brand's inception—and the family-owned, 173-year-old Swiss chocolatier Maestrani Schweizer Schokoladen AG.

About Maestrani Schweizer Schokoladen AG

Founded in 1852, Maestrani Schweizer Schokoladen AG is a family-owned chocolate producer based in Flawil, Switzerland. Crafted with great attention to detail, all of Maestrani's chocolates are made with the business's "Fair Taste" ethos in collaboration with like-minded partners to create unique, delicious products that are environmentally and socially responsible. The first Swiss company to offer organic, fair trade chocolate beginning in 1987, all of Maestrani's confections are made with 100% sustainable cocoa, in a carbon neutral facility with energy completely sourced from sustainable hydroelectric power plants, and to the highest quality standards.