Simple Mills Debuts First-Ever ROC Baking Mixes and New Line of Trail Bars at Expo West 2026

Leading Producer of Nutritious Snacks Amplifies Commitment to Revolutionary Food Design That Advances Regenerative Agriculture Principles

• Pioneering Planet-Forward Innovation: Simple Mills is launching its first-ever Regenerative Organic Certified® (ROC) baking mixes, including Cinnamon Swirl Muffin and Oat Flour Pancake mixes, to champion farmers, soil health and biodiversity.

• Expanded Portfolio: The brand is introducing a new line of nutrient-dense Nut & Seed Trail Bars and savory Parmesan Garlic Almond Flour Crackers, building on recent successful launches like Pop Mmms and Sweet Mmms.

• Leading Food Transparency: Simple Mills is among the first brands verified under the Non-UPF Verified Standard, giving consumers a clear way to identify foods that meet rigorous benchmarks for ingredient integrity and minimal processing.

Chicago, Illinois (February 24, 2026) – Simple Mills, the brand on a mission to revolutionize the way food is made to nourish people and planet through delicious, better-for-you foods, is set to showcase its latest innovation at Natural Products Expo West. The brand will be debuting its first-ever Regenerative Organic Certified® (ROC) baking mixes, a new line of Nut & Seed Trail Bars, and Parmesan Garlic Almond Flour Crackers, while celebrating its recently launched Sour Cream & Onion Pop Mmms and Sweet Mmms products. Attendees are invited to visit the Simple Mills booth (#5421) to taste the brand's delicious new offerings.

Balancing Nutrition, Planetary Health and Consumer Taste Preferences

Recent market data shows that 71% of consumers are actively seeking better-for-you snack options, yet taste remains the #1 driver for purchase¹. For over a decade, Simple Mills has been reimagining the snack aisle by pioneering the use of purposeful, carefully sourced, nutrient-dense ingredients, offering shoppers wholesome alternatives to their favorite pantry staples.

Simple Mills is amplifying its commitment to revolutionary food design by driving an ambitious 2026 innovation pipeline that supports people and planetary health:

• First-Ever ROC Baking Mixes

• Cinnamon Swirl Muffin & Cake Mix and Oat Flour Original Pancake & Waffle Mix (launching April 2026): Each mix is crafted with six simple, recognizable ingredients like Regenerative Organic Certified® Oat Flour and Regenerative Organic Certified® Coconut Sugar, representing a milestone for market-leading brands in the ROC movement.

• Regenerative Organic Certified® builds on the foundation of USDA Certified Organic to enrich the soil, help plants and animals thrive, and support the prosperity of farming communities so they can grow nutrient dense foods now and for generations to come.

• New Product Lines

• Nut & Seed Trail Bars (launching April 2026): Featuring nutrient-dense ingredients like almonds, sunflower seeds and pecans, these chewy, crunchy, and thoughtfully sweetened portable snacks offer balanced flavor for any adventure. Each bar contains 7gs of protein and 3gs of fiber from nuts, seeds and fruit. Launching in Dark Chocolate & Sea Salt, Peanut Butter Chocolate Chip, and Almond Pecan flavors.

• Sweet Mmms (launched in February 2026): These poppable, crunchy and sweet snacks are made with a wholesome blend of sweet potato, organic buckwheat flour, and the innovative star ingredient, organic tigernut flour. Sweet Mmms create a uniquely delicious eating experience. Cinnamon Burst and Cocoa Blast flavors are currently available on Amazon and at Target, with Sprouts and Kroger availability beginning in March.

• Expansion of Top-Selling Favorites

• Sour Cream & Onion Pop Mmms (launched in January 2026): A light, airy, and perfectly poppable cracker that delivers 1/3 cup equivalent of vegetables per serving². Pop Mmms deliver on flavor with a classic, tangy zing of real sour cream. Currently available at Target and on Amazon with Sprouts, Publix and Kroger to follow in March.

• Parmesan Garlic Almond Flour Crackers (launching May 2026): A delicious blend of almond flour, sunflower seeds and flax seeds, these snacking staples bring a bold savory flavor to every light and crispy cracker. A satisfying snack for on the go.

Earning Verification Under the Non-UPF Verified Standard

To further empower consumers in their search for minimally processed foods, Simple Mills recently announced that 20 of its products, representing 40% of its portfolio, have earned independent verification under the Non-UPF Verification Standard. The Non-UPF Verified label makes it easier for consumers to spot foods made with primarily minimally processed ingredients and free from prohibited additives. As one of the first brands to carry the Non-UPF Verified mark, Simple Mills is demonstrating that high-integrity, minimally processed food is achievable at scale.

"Since our founding, Simple Mills' unique approach to food design has been guided by the belief that food should provide consumers with more nutrition and exceptional taste, without compromise" said Katlin Smith, Founder and CEO of Simple Mills. "Launching products such as our first ROC baking mixes and participating in the Non-UPF Verified Pilot Program are natural extensions of our mission to revolutionize the way food is made to positively impact people and the planet. We plan to keep pushing what's possible in the snack aisle by redesigning everyday foods around simple, purposeful ingredients and farming practices that restore, rather than deplete, our food system."

Simple Mills' crackers, cookies, bars and baking mixes are sold in more than 30,000 stores nationwide, including Whole Foods, Target, Sprouts, Costco, and Walmart, alongside a strong e-commerce presence on Amazon.

About Simple Mills

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste.

The brand, which joined the Flowers Foods (NYSE: FLO) portfolio in 2025, has disrupted center-aisle grocery categories, becoming a leading natural cracker, cookie, and baking mix brand in MULO+, with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet.

About Flowers Foods

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2025 net sales of $5.3 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave's Killer Bread, Canyon Bakehouse, Simple Mills, Wonder, and Tastykake.

¹ Inmar Intelligence Report

² Based on USDA MyPlate cup equivalents for blended amounts of organic butternut squash and red beans