Bubbies Redefines the Snacking Pickle with First-of-Its-Kind Clean-Label, Low-Brine Innovation

The best-selling pickle brand in the natural channel, Bubbies, has expanded its cult-favorite pickle line, launching the first-ever clean-label and low-brine shelf-stable pouched pickles that offer incredible taste. Bubbies' Snacking Pickles include Dill and Spicy Dill flavors, pickled in vinegar in pouches that are easy to take from the kitchen to the carpool line, brown-bag lunch, hike, road trip, kids' sports games, and other places where a jar of pickles just wouldn't work. The Dill pickle pouches launch at Whole Foods Market in April.

Bubbies' kitchen has had a busy Q1, as the brand has recently released a new Dill Sauerkraut with national distribution as well as shelf-stable Pickled Beets—both of which will be available at Whole Foods Market in April.

"Bubbies has spent 40+ years earning a reputation for real ingredients and the best-tasting pickles. Bubbies never compromises on flavor or health, so adding artificial ingredients was always out of the question," said Mila North, Chief Marketing Officer for Bubbies. "When it came to an on-the-go pouch, developing a product that Bubbies would feel proud serving was the only option. We innovated until we cracked the code for delivering all those qualities in a new, portable format, so anyone can take a little of Bubbies' love to go."

Bubbies' Dill flavor contains cucumber, water, distilled vinegar, sea salt, dill, and garlic, while Spicy Dill also contains jalapeño for a slow, satisfying heat.

Many snacking pickle options ask consumers to prioritize one benefit over another, whether that is clean label, texture, or convenience. Bubbies eliminated that compromise with a proprietary packaging method that ensures a clean label, minimal brine, no mess, and an unmistakably satisfying crunch.

"You will never feel that chemical aftertaste in a Bubbies pickle. No harsh chemicals ever enter our kitchen," said North.

This launch meets a growing shift in consumer priorities. With 53% of Americans seeking more fiber, 58% seeking less sugar, and 47% seeking fewer carbs, Bubbies' clean-label snacking pickles align with evolving consumer demand.

Bubbies also released its new Dill Sauerkraut this year, a bright take on sauerkraut made with garlic and fresh dill, available at retailers nationwide. With lighter, more herbaceous spring eating around the corner, Bubbies is giving consumers more ways than ever to stack their sandwiches, load up their bowls, and top salads. Bubbies is also releasing shelf-stable Pickled Beets, crafted from beets, water, salt, and sugar, on shelves at Whole Foods Market nationwide beginning in April.

Bubbies has been perfecting the art of the pickle for decades. Using traditional recipes and time-honored methods passed down through generations, Bubbies has long been the #1 refrigerated pickle item and pickle brand in the natural channel, and Bubbies' Kosher Dill Pickles are the only fermented pickles widely available in grocery stores.