MEZETE Brings Authentic, Clean-Label Middle Eastern Cuisine From Amman to Supermarkets Across the U.S.
- Non-GMO Project Certified • Preservative-Free • No Added Oils • Vegan • Shelf-Stable
- MEZETE will be at EXPO WEST Booth N1630, MAR 4-6, Anaheim
Amman, Jordan — MEZETE, the Amman-based brand elevating traditional Middle Eastern recipes into convenient, clean-label pantry staples, today announced the launch of its product line in supermarket chains and retail outlets across the United States.
Already available in more than 50 countries, MEZETE is expanding into the U.S. market to meet surging consumer demand for bold global flavors, plant-based options, and preservative-free foods made with simple, clean ingredients.
An assortment of MEZETE's shelf-stable ready-to-eat dips, sauces, soups, and stews — all made with natural ingredients and no added oils — will be available at select retailers including:
- Giant Eagle
- Wakefern Food Corp. (ShopRite)
- Meijer
- Albertsons
- World Market
- Barnes & Noble
Ready-to-eat dips/hummus will be merchandised in chilled sections where retailers merchandise dips with pricing ranging from $4.99 to $6.99 with the rest of the line merchandised in the international and center-store aisles, with pricing ranging from $3.99 to $6.99.
"We are thrilled to partner with leading U.S. supermarket and retail chains to bring MEZETE's bold flavors, culture, and nourishment to a wider audience," said Khaled Kasih, CEO of KASIH Foods, MEZETE's parent company.
"This expansion allows us to fulfill our mission of sharing authentic, ready-to-eat Middle Eastern foods crafted with care and integrity — just as they're made at home."
PRODUCT LINE:
Not Just Hummus!
While MEZETE is known for its signature hummus — rich with authentic tahini for a velvety smooth texture — the brand offers a full range of Middle Eastern staples.
Dips
- Classic Hummus
- Red Hot Chili Hummus
- Zesty Za'atar Hummus
- Baba Ghanouj
- Muhammara
Sauces
- Classic Tahini Sauce
- Shatta (fragrant Middle Eastern hot sauce)
- Toum (Garlic Sauce)
Soups & Stews
- Adas Soup (Spiced Lentil Soup)
- Freekeh Soup (Smoked Wheat Kernel Soup)
- Mulukhiyeh Stew (Jute Mallow Vegan Stew)
- Shakshouka Base Stew
"ToGo" Snacking Range
Convenient single-serve hummus cups with breadsticks designed for health-conscious and plant-based shoppers:
- Classic Hummus with Breadsticks
- Roasted Red Pepper with Breadsticks
- Zesty Za'atar with Breadsticks
What Makes MEZETE Different?
- Beyond Hummus: Middle Eastern cuisine is far more diverse than many consumers realize. MEZETE introduces shoppers to a full spectrum of authentic, naturally plant-based dishes from one of the world's fastest-growing global cuisines.
- Clean Label Commitment: Preservative-free, Project Non-GMO Verified, Vegan, and Halal certified, with many gluten-free options.
- Authentic Formulation: Crafted with generous amounts of tahini — the heart of traditional hummus — delivering exceptional richness and depth of flavor. Made with no added oils and no fillers.
MEZETE was named "Best New Vegan Product" by VegNews, recognized by Forbes as a trending global flavor brand, and received a SIAL Shanghai Innovation Award for its "ToGo" snacking range.
Media Contact: Vicki Jakubovic; VICKIGJPR; 973-519-8926
For More Information:
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