The Flavor Fans Asked for Is Here: New Primal Showcases Honey BBQ Snack Mates at Expo West 2026

• Answering Consumer Demand: Honey BBQ debuts at the #1 most-requested flavor from the New Primal community.  

• Driving Market Growth: Data reveals over 70% of Snack Mates buyers see it as an additional purchase in the category, actively expanding the U.S. meat snack category rather than simply shifting existing sales.  

• New Shopper Acquisition: Nearly 61% of Snack Mates buyers are entirely new to the category, highlighting the brand’s success in attracting health-conscious families.  

Charleston, SC - New Primal, the pioneer in clean-ingredient meat snacks, is set to satisfy the sweet and savory cravings of families nationwide with the debut of its Honey BBQ Seasoned Chicken Mini Meat Sticks at Natural Products Expo West (March 4 – 6, 2026). Arriving as the most requested flavor extension from the brand’s loyal community, the new addition joins a portfolio currently disrupting the more than $3 billion meat stick category. Attendees are invited to visit booth #5531 in Hall E to sample New Primal’s Honey BBQ Snack Mates.  

As consumer preferences shift from traditional snacks to high-protein, clean-label products, meat sticks have emerged as the fastest-growing category in the United States snack market. New Primal continues to shake up this space with unique flavor profiles and lean protein sources that act as a powerful gateway for the modern shopper.  

Recent Catalina campaign data reveals that 61% of Snack Mates purchases are from new category buyers – proving these products aren’t just shifting sales, they are actively growing the market.  These parent-approved, kid-friendly Honey BBQ Snack Mates represent the brand’s latest initiative to invite a fresh demographic of health-conscious families into the category.  

“Our mission has always been to make clean protein accessible and delicious for the modern family,” says Jason Burke, founder of New Primal. “Honey BBQ isn’t just a flavor our fans wanted; it’s a flavor that brings new families into the fold. We’ve captured that classic, nostalgic BBQ taste and made it low in sugar with high-quality protein and wholesome ingredients consumers can trust.”  

Crafted with all-natural chicken raised without added hormones or antibiotics, the Honey BBQ Snack Mates join a powerhouse lineup including Chicken & Maple and Classic Turkey varieties, which currently account for 60% of the brand’s meat snack business. Maintaining a wholesome profile, the sticks are also gluten-free, soy-free, and low in sugar. Designed for ultimate convenience, the individually wrapped mini sticks are the perfect snack to toss into lunchboxes, gym bags, or purses.  

The new flavor will be available on Amazon in March in multiple pack sizes, with Thrive Market and additional retailers to follow.  

To learn more about New Primal’s Honey BBQ Snack Mates and to explore the brand’s full product portfolio, visit newprimal.com. 

About New Primal 

Founded in 2012 by Jason Burke, New Primal is a pioneer in the clean-label snack industry, born from a mission to prove that meat snacks can be both healthy and delicious. Based in Charleston, SC, the brand offers a diverse lineup of high-protein, low-sugar snacks crafted from thoughtfully sourced ingredients, including 100% grass-fed beef and all-natural poultry. Driven by the mantra, “Protein that Keeps Your Pack Moving,” New Primal continues to redefine the protein aisle with artisanal quality, a commitment to human health, and bold, fun flavors the whole family can enjoy. For more information, visit newprimal.com.