Category Manager
CG Roxane
The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.
Inflationary pressures and rising grocery bills continue to reshape how Americans shop, and more consumers are turning to private-label offerings as a result – a trend that’s expected to continue well into 2026.
Thrive Market unveiled the Climate Action Working Group, designed to support CPG brands, as well as Thrive’s owned-brand suppliers, in measuring and reducing their carbon and plastic footprint.
Cadootz, a startup kids’ snack brand co-founded by cookbook author Rachel Mansfield, has raised $3 million in a seed funding round led by Selva Ventures.
Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.
A coalition of states that helped block the proposed megamerger between Albertsons and Kroger is seeking roughly $10.3 million in attorneys’ fees and litigation costs, arguing that the request is modest relative to the case’s scale and the defendants’ spending.
Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.
Promotion in Motion Inc. (PIM), the maker of Welch’s Fruit Snacks, is taking an Irish biotech company to task in a Texas federal court, accusing AnaBio Technologies of colluding with a rival brand to “steal” its patent designs for yogurt-covered probiotic fruit snacks.
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The team behind Hot Ones’ branded CPG sauces is expanding beyond its flagship condiment type for the first time with a new line of spicy barbecue sauces.
After more than 16 years in business, Honey Bunchie LLC, the producer of gourmet honey nut bar Bon Bee Honey, is shutting down, effective April 30, according to a LinkedIn post from CMO Kendra Bennett.
Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.
PLTFRM has consolidated all of its subsidiaries under a single identity to cement its position as “a fully integrated omnichannel growth powerhouse.”
This week, we’re asking the difficult questions about April Fools in an AI-fueled society, breaking into tough categories, and figuring out how to get innovative brands into hotel minibars. Hey, what more could you ask for?
In this week’s new products roundup, Roots Farm Fresh expands its frozen potato products into the breakfast daypart, Huer Foods and Cholula collaborate on “swicy” gummy candy, and Dr. Praeger’s expands its snack lineup.