News

BetterBrand, the company behind low-carb bagels, buns and rolls with a pre-money valuation of $170 million, might be in the process of shutting down as its website has been recently disabled and customers have taken to social platforms to express complaints over unfulfilled orders and a lack of communication.

With approximately 30,000 new brands introduced in the U.S. food and beverage market every year, raising brand awareness and capturing the attention of large retailers can prove a challenging feat for startups. Meanwhile, retailers are increasingly pressed to find new and innovative items to draw in consumers.

In this week’s new products roundup, S’NOODS transforms a holiday favorite into a snackable chip, Pitaya unveils a new line of smoothie pops, and Lexington Bakes rolls out a seasonal lineup of four new product collaborations.

Lindsay Hancock, the former SVP of sales at KIND, has launched My Better Batch, a line of premium baking mixes crafted to deliver homemade-tasting cookies.

On CPG Week, the podcast team talks about a number of lawsuits across food and beverage including another chapter in the PB&J wars and a couple deceptive labeling complaints for growing brands.

Troubling patterns have emerged in the always-evolving and hyper-frenetic world of food marketing, where the quest for the next big trend often eclipses the pursuit of genuine value.

Oasis Date (formerly Oasis Date Gardens) announced it is now the largest date producer and processor in North America with over 5,000 farmed acres of organic Medjool dates including the world’s first Regenerative Organic Certified farm.

Against a backdrop of ongoing cost inflation and weakened consumer demand, Conagra Brands posted a 3.8% sales decline and a 3.5% drop in organic net sales during Q1 2025 in its quarterly earnings report released this morning.

DeeBee’s has made a name for itself selling its core Freezie Pops product line, and now it’s looking to parlay its commitment to clean label, low-sugar treats into the snack set with the launch of Dip’ems.

Mondelez International’s SnackFutures Ventures announced this week it has taken a minority stake in air-fried, low-sugar donut brand Urban Legend. Financial terms of the investment were not disclosed.