Founders Row Bets on Yough as Greek Yogurt Pizza Disrupts the Frozen Aisle with Target Launch

Founders Row, a founder-led investment platform and creative studio focused on emerging consumer brands, has made a strategic investment in Yough, a frozen pizza startup rethinking the category with a Greek yogurt-based crust designed to deliver higher protein and simpler ingredients.

The investment comes as Yough expands into Target stores nationwide, with distribution landing in nearly 2,000 locations across the U.S. The rollout marks the brand’s first major national retail footprint and introduces what Yough positions as the first frozen pizza built on a Greek yogurt dough.

Financial terms were not disclosed. Proceeds from the investment will support retail expansion, brand marketing, and continued product development.

Yough’s approach starts at the foundation of pizza itself. By using Greek yogurt in the dough, the brand is aiming to offer a more nutrient-forward alternative within a category that has historically prioritized convenience over ingredient quality.

The brand is launching at Target with three SKUs: Mozzarella Cheese, Uncured Pepperoni, and Farmer’s Vegetable. Each variety is built around a crust formulated to maintain the texture and flavor of traditional pizza while offering a more functional nutritional profile.

The frozen pizza category represents nearly $7 billion in annual sales in the U.S., yet much of the space remains dominated by legacy brands and traditional formulations. Yough is positioning itself within a growing segment of consumers looking for higher-protein, better-for-you versions of everyday staples.

Founders Row invests in early-stage consumer companies at the intersection of brand, product differentiation, and evolving wellness trends. In addition to capital, the firm will work closely with Yough on brand strategy, marketing, and operational scale.

Yough plans to continue expanding distribution and building out its product pipeline as it grows within the high-protein comfort food space.

The product is now available in the frozen aisle at Target stores nationwide.

About Yough

Yough is a frozen food brand reinventing pizza with Greek yogurt dough. Founded by Mike Rolland and Jason Miller, the company uses Greek yogurt to create a protein-packed crust with simple ingredients and the taste consumers expect from real pizza. The brand is focused on modernizing the frozen aisle with high-protein, clean-label comfort foods. For more information, visit eatyough.com.

About Founders Row

Founded by entrepreneur and operator Jamie Weeks, Founders Row builds and backs founder-led consumer businesses. The firm operates through two complementary models: incubating new brands from the ground up and partnering with exceptional founders to provide platform-level support across strategy, operations, and growth. Founders Row is known for founder-first structures that preserve ownership while enabling disciplined expansion without sacrificing control, culture, or long-term value. Headquartered in Atlanta. For more information, visit foundersrow.co.