News
Food and beverage industry news.
Distribution: That’s it. Fruitola Enters Costco; Crafty Counter Debuts Protein Scramble at Whole Foods
Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
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Lundberg Family Farms Names New CEO And Surpasses ROC Target
Lundberg Family Farms has tapped chief growth officer Suzanne Sengelmann to lead the company as its new chief executive, succeeding Craig Stevenson, who held the role for four years.
Gen Z Is ‘Scrolling Past’ Legacy Brands As Challenger Share Tightens
National brands are losing the attention of younger shoppers, and new data suggests they are unlikely to get it back.
California Expands UPF Crackdown With Proposed ‘Certified’ Food Label
A new proposed regulation would establish a “California Certified” alerting consumers to products defined as ultraprocessed foods.
CPG Week Podcast: From Huel to Hellmann’s, Big Food Makes Its Moves
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Danone’s acquisition of Huel, fresh funding for frozen dumpling maker Laoban, a potential merger in the condiment set, and the high cost of eating according to the new food pyramid.
Reviews: Milaluna Salsa Mística and Nebula Snacks
The Nosh team samples Milaluna Salsa Mistica and Nebula Snacks low-sugar chocolates.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Once Again Targets Clean Protein Trend with New Peanut-Based Powder
Once Again is leaning into the protein craze in its own way. This month, the nut butter brand debuted a new Peanut Protein Powder made with a “first-to-market, proprietary peanut flour.”
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.







