Review: NOMMS Delivers a Cheese Stick for Grown-Ups
NOMMS Cheese Sticks by Sach Foods
Seeking to capture demand for clean label, protein-packed on-the-go snacks, paneer brand Sach Foods moved into new cheese types with the debut of NOMMS. The grown-up cheese stick line comes in Cheddar Gouda and Truffle Reserve flavors, offering 7 grams of protein and 1 gram of carbs per 1 oz. stick.
Things that stood out:
- The flavor profiles are recognizable but not too overpowering, particularly the Truffle variety, which makes these more snackable
- The intentionally different name for this line was a smart play as consumers would likely have assumed this was a paneer-based cheese stick snack if it carried the Sach name front and center
- The packaging callouts are concise and clearly direct attention to key nutritional information
Things to consider:
- While these are designed for grab-and-go occasions, a variety pack box may be helpful to build early consumer awareness as one-off cheese sticks may get lost when merchandised in the refrigerated set
- Consider additional, accessible varieties and flavors to build a wider appeal.
Rating: 
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