News

High-protein snack maker Powerful Nutrition announced last week it has combined with consumer products investing platform MMG Consumer Brands to form Powerful Brands, a CPG holding company focused on launching and acquiring health and wellness companies.

Direct-to-consumer wellness brand beam has raised $5 million in a Series A financing round, the company announced today. This month, beam made its first expansion outside of the CBD space with the launch of Elevate, a line of powdered hydration drinks packaged in single-serve sticks.

It was one of the first companies to offer food and beverage brands an online wholesaling platform, but pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.

In this week’s Checkout: Hakuna Brands rebrands to Must Love; Red Clay Hot Sauce raises $1.5 million; Hershey’s reports Q4 earnings; Dole launches a new “Malnutrition Label” marketing campaign; and Frito-Lay and Dairy Farmers of Wisconsin project Super Bowl snacking stats.

Yesterday ecommerce platform Good Eggs announced the close of a $100 million round of capital, an infusion that will help the company expand into a new geographic region, build out assortment and bring on more support for the growing business.

Brain health bar brand IQBAR is ready to start thinking bigger after securing a new round of funding led by CircleUp Growth Partners, with plans to expand into a new category and grow its presence in ecommerce and retail this year.

Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.

Base Culture is ready to accelerate the growth of its business, cleaning up classic favorites. The brand, which produces paleo-certified baked goods, breads and nut butters, announced last month the close of a round of funding led by previous investor Emil Capital Partners (ECP) and that the company would see a shift in executives, with a new CEO heading the company.

Just over a year after adding industry veteran Sarah Bird as its CEO, plant-based powdered broth brand Beyond Broth announced last week its new identity as Grace’s Goodness Organics, a move intended to position itself in the broader wellness category with the ultimate goal of building a brand that is “bigger than broth.”

Consumers looking for healthier options in the new year had plenty of new products to choose from, with brands like Solely, Kashi and Siete all launching better-for-you takes on indulgent snacks in January. Check out the gallery for the month’s notable product releases, including new CBD-infused nut butter line Groovy Butter and the latest macadamia nut innovation from Milkadamia.