A-Sha Becomes a "Good Noodle" with First-Ever SpongeBob SquarePants Ramen Collaboration
A-Sha Foods, maker of premium, air-dried noodles and snacks, is teaming up with SpongeBob SquarePants to launch the first-ever SpongeBob SquarePants-inspired ramen noodle cups, following the release of the franchise's latest theatrical film, The SpongeBob Movie: Search for SquarePants. The limited-edition collaboration features three collectible, character-inspired noodle cups that nod to one of Bikini Bottom's most beloved honors: the Good Noodle Award.
In the SpongeBob universe, good deeds are rewarded with a Good Noodle Award and A-Sha is bringing that spirit to life with a ramen collaboration that celebrates positivity, fun and being a good noodle in every sense of the phrase. Known for its high-quality ingredients and better-for-you approach to instant noodles, A-Sha is the perfect partner to bring this playful, feel-good concept to fans.
"We're excited to celebrate the movie launch with a special edition product that introduces more fans to A-Sha's noodles," says A-Sha CEO, Young Chang. "Pop-culture collabs like this are a fun way for us to share our noodles with new audiences and introduce them to restaurant-quality ramen in a fun, unexpected way."
Meet the Bikini Bottom-Inspired Ramen Lineup
The A-Sha & SpongeBob collab includes three ramen noodle cup SKUs, each featuring the face and personality of an iconic character:
SpongeBob Ready for Ramen - a classic, rich and creamy tonkotsu broth worthy of Bikini Bottom's most enthusiastic fry cook
Patrick Miso Hungry - a comforting miso-inspired cup with big flavor and laid-back vibes
Squidward Showstopping Shoyu - a refined, umami-forward shoyu flavor with undeniable star power
Each cup is vegan, made with no added MSG, made with less sodium than other brands and ready in just three minutes.
The A-Sha & SpongeBob ramen noodle cups will be available to the public with retail rollout continuing into February.
Where to Buy: Amazon, Walmart
Price: $26.99 per tray (6-count), sold by character
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