A-Sha Becomes a "Good Noodle" with First-Ever SpongeBob SquarePants Ramen Collaboration

A-Sha Foods, maker of premium, air-dried noodles and snacks, is teaming up with SpongeBob SquarePants to launch the first-ever SpongeBob SquarePants-inspired ramen noodle cups, following the release of the franchise's latest theatrical film, The SpongeBob Movie: Search for SquarePants. The limited-edition collaboration features three collectible, character-inspired noodle cups that nod to one of Bikini Bottom's most beloved honors: the Good Noodle Award.

In the SpongeBob universe, good deeds are rewarded with a Good Noodle Award and A-Sha is bringing that spirit to life with a ramen collaboration that celebrates positivity, fun and being a good noodle in every sense of the phrase. Known for its high-quality ingredients and better-for-you approach to instant noodles, A-Sha is the perfect partner to bring this playful, feel-good concept to fans.

"We're excited to celebrate the movie launch with a special edition product that introduces more fans to A-Sha's noodles," says A-Sha CEO, Young Chang. "Pop-culture collabs like this are a fun way for us to share our noodles with new audiences and introduce them to restaurant-quality ramen in a fun, unexpected way."

Meet the Bikini Bottom-Inspired Ramen Lineup

The A-Sha & SpongeBob collab includes three ramen noodle cup SKUs, each featuring the face and personality of an iconic character:

• SpongeBob Ready for Ramen - a classic, rich and creamy tonkotsu broth worthy of Bikini Bottom's most enthusiastic fry cook

• Patrick Miso Hungry - a comforting miso-inspired cup with big flavor and laid-back vibes

• Squidward Showstopping Shoyu - a refined, umami-forward shoyu flavor with undeniable star power

Each cup is vegan, made with no added MSG, made with less sodium than other brands and ready in just three minutes.

The A-Sha & SpongeBob ramen noodle cups will be available to the public with retail rollout continuing into February.

• Where to Buy: Amazon, Walmart

Price: $26.99 per tray (6-count), sold by character