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We love hearing stories behind new brands, and at the 2015 Winter Fancy Food Show, FBU interviewed with a great number of entrepreneurs to find out their story. We asked them how they got started and what they did before launching their businesses, to which many replied had nothing to do with food or beverage.

When you’re one of a handful brands (or perhaps, the only one) attempting to introduce a new or innovative ingredient, how do you educate consumers about it?

While at the show, we did some polling: 1) What is trending in specialty food? 2) What advice would exhibitors give to entrepreneurs knowing what they know now? 3) How does a brand owner start building an independent retail network?

It wasn’t just food and fun at the 40th annual Winter Fancy Food Show last week. There was also learning on top. We hit a couple of sessions off the floor to see what we could bring back for the FBU crowd.

One of the biggest marketing issues still plaguing many food and beverage companies is how to implement a successful social media campaign. Many wonder, “what’s the secret to interacting with consumers online?”

With booming consumer demand for specialty and artisanal foods, a growing number of entrepreneurs armed with little more than a dream and recipe are turning to kitchen incubators in hopes of turning their ideas into reality.

Hospitality giant Marriott International has announced plans to become involved in the growing food and beverage startup space with the launch of CANVAS, a new food and beverage incubator.

With our comprehensive list of expected food and beverage trends for 2015, subscribers now have access to critical information as to what’s hot and what’s soon to be on-trend in the coming year.

In a year which saw a number of high-profile lawsuits challenge the use of “natural” to describe food and beverage products, it is critical for companies to thoroughly vet marketing claims prior to bringing their brands to market.

Featuring over eight hours of extremely valuable content, the videos are packed with key insights on beverage innovation and cutting edge trends that are reshaping the industry now and for years to come.