Nosh Live 2024 Replay: Milking Your Manufacturing For Money

While operations might not always be the sexiest thing to talk about when scaling a brand, it can be one of the most important to bringing additional revenue and efficiently building for the future. Whether it’s about having full control through self-manufacturing or signing on with a co-packer, operational decisions can either unlock fresh opportunities or bring new challenges.

At Nosh Live last month, three panelists discussed how brand owners can make the best decision for their businesses when taking the next step up in production. On the panel, Yassin Sibai, co-founder and CEO of frozen Syrian food company Afia, spoke about how his company built its manufacturing facility while also opening new revenue opportunities as a co-packer.

“Manufacturing is hard,” said consultant Craig Albert, who founded Saphineia Manufacturing Partners. “It’s a strategic choice…if it’s not going to help you win and it is not elemental to your winning strategy then is it something you should do?”

Keychain founder and CEO Oisin Hanrahan explained how his company is helping bridge the gap between food manufacturers and the brands that want to bring new innovations to market.

The three panelists explained how packaged food companies can make strategic decisions about production while also maximizing the most dollars out of their operational structure.