Smarties Introduces New Blue Raspberry Flavor in Mega Smarties at 2026 Sweets & Snacks Expo

UNION, N.J., May 13, 2026 — Smarties Candy Company is adding a colorful new twist to its iconic candy lineup with the debut of a brand-new Blue Raspberry flavor, arriving exclusively in Mega Smarties rolls beginning in early July.

Smarties will officially unveil Blue Raspberry Mega Smarties at the 2026 Sweets & Snacks Expo in Las Vegas from May 19–21, offering attendees an exclusive first taste ahead of the product’s nationwide rollout. The company will also feature its recently launched Smarties Squashies Sours Cherry & Apple during the show.

Known for their individually flavored tablets and signature candy roll format, Smarties is expanding the Mega Smarties experience with one of the most requested flavors from fans. The bold, tangy addition also introduces the first-ever blue tablet to Mega Smarties rolls.

“For years, people have insisted there were blue Smarties, even though there never actually have been,” said Sarah Dee, Co-President of Smarties. “Fans have been asking for Blue Raspberry, so we decided to finally make the rumor real with Mega Smarties.”

The launch taps into growing demand for nostalgic brands that balance familiarity with unexpected twists, particularly products designed to spark conversation online and fuel fan speculation.

For Smarties, the Blue Raspberry tablet not only marks the first-ever addition to the brand’s core flavor lineup, but also puts an end to a long-running online debate, with many consumers convinced blue Smarties already existed.

Mega Smarties featuring the new Blue Raspberry tablet are expected to begin hitting shelves nationwide in early July 2026.