Watch: Planet Based Foods Aims To Bring Hemp To Center Of Alt-Products Movement

Plant-based innovation has become a key priority for many CPG brands, sparking the emergence of new category players focused on building broad product platforms. However, since its official launch in early 2022, Planet Based Foods has differentiated its approach by focusing on its hero-ingredient, hemp, and positioning the brand around that ingredient’s health and environmental benefits.

At this year’s Natural Product Expo West, founder and CEO Braelyn Davis sat down with NOSH reporter Adrianne DeLuca to discuss the impetus behind the company’s new hemp-based, dairy-free ice cream line and how it plans to promote hemp’s sustainable and regenerative attributes.