NOSH Presents: Market Share with Tyler Merrick of Project 7
In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, will speak with Tyler Merrick, CEO and founder of candy company Project 7. The two discuss how the brand has evolved over the years in order to command a more premium price point and better resonate with shoppers.
In this episode, Tyler shares:
- How founders must be prepared to embrace change;
- When to seek advice from outside counsel and how to filter that information;
- How to evaluate your own points of differentiation — and determine which will drive sales and which matter more to you as the business owner, rather than the consumer;
- How to adapt to trends while not getting caught up in fads;
- How to be vulnerable and ask for help — from buyers, your team and consumers.
Watch the full video above.
Sponsorship opportunities are available for this video series! Please send inquiries to sales@nosh.com.
About Market Share
On Market Share, members of the NOSH staff will sit down with leading executives and thought leaders to discuss key food industry news, ideas, and trends, giving viewers a look at the factors that lead to success or failure in the business.
About NOSH
NOSH is the leading source for informed, comprehensive coverage and context for the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged food. As the food-focused extension of BevNET.com, NOSH offers products in a variety of media that reaches engaged brands, retailers, investors, distributors, suppliers, and service providers.
