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Elevator Talk: Feel Good Dough Offers Clean Alternative for Everyday Bakers

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Terry Thomsen, founder of Feel Good Dough, was inspired to develop a healthy dough alternative for her grandkids. The frozen pre-made organic dough utilizes premium, clean ingredients to create breads, pretzels, rolls, pizza and the like. Thomsen has found that the product resonates with children and has pursued that market by working with schools to offer dough making classes and fundraising opportunities. A second market of home pizza chefs has also emerged, as the high quality dough can be heated up to 900 degrees and is ideal for high-end home pizza ovens.


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