New Looks Take the Spotlight at Winter Fancy Foods Show

After taking on new leadership and building out its team, Bobo’s Oat Bars had its new, bright packaging on display. The boxes, which were designed by Interact on Shelf, are unique compared to other brands in the category due to their use of simple, hand drawn imagery.

“Our refreshed positioning centers around the notion that no other brand brings us home like Bobo’s,” Fred Hart, Interact’s Creative Director, told NOSH. “The design, as a result, focused on elevating the human touch and simplicity.”