New Looks Take the Spotlight at Winter Fancy Foods Show

After less than a year on shelf, superfood ice cream brand Snow Monkey decided to adjust its packaging to better speak to consumer needs. The new labels emphasize Snow Monkey’s nutritional attributes: plant-based, 20g of protein per pint and six superfood ingredients.

“Our customers are health-conscious individuals who care for their minds and bodies. We want to give them intelligent fuel that is delicious and nutritious,” Co-founder Rachel Geicke said in a press release. “By adjusting graphics and information on our packaging, we are able to communicate the health benefits of Snow Monkey more effectively.”