Healthy Snack Products Offer Consumers New Options

Carol Ortenberg
Jacqui Brugliera
Cddt07wUIAABlX8

Way Better Snacks offers consumers a healthier alternative to conventional chips and crackers. Its new packaging embraces bright colors that match the intense, bold flavors of their products, a visual shift that helps the product appeal to consumers purchasing more conventional products, which often utilize eye catching packaging. In another attempt to steal conventional share, the line also released a nacho cheese flavored chip.