Chloe’s Expands Frozen Pop Offerings With Marvel and Zumba Collaborations
NEW YORK CITY– Chloe’s, the leading innovator of non-dairy frozen novelties, has announced exciting collaborations with Marvel and Zumba to further its deliciously clean and fruit-driven pop lines.
Adding to its popular kids’ offerings, Chloe’s has partnered with Marvel to launch two catchy combinations: Spider-Man in a Strawberry & Lemon stacked Pop and Avengers in a Cherry & Grape Pop variety pack.
“I started Chloe’s when I first became pregnant and quickly realized the need for a frozen treat that satisfied my sweet tooth and I could feel comfortable feeding my family,” notes Chloe’s President and Co-Founder Chloe Epstein. “I understand firsthand that collaborating with characters children adore can teach them early on the value of enjoying tasty treats using simple ingredients they recognize – and nothing artificial. Our newest pops in partnership with Marvel are free from all the extra stuff we want to avoid feeding our families, yet still a deliciously fruit filled experience that will make them a feel great freezer staple.”
The newest Chloe’s Kids Pops in partnership with Marvel are made with only the simplest ingredients: just fruit, water and cane sugar. That’s it! The line supports Chloe’s goal of providing yummy, better-for-you, accessible frozen treats for children. Parents feel great about their family’s snacking choices, and kids, first enticed by their favorite superheroes on the box, are hooked at first bite.
In other partnership news, Chloe’s has launched its first lifestyle pop in an exciting collaboration with Zumba® to offer vibrant and tropical Chloe’s Pina Colada Pops. The dairy-free pops transport you to paradise with the taste of fruity pineapple and creamy coconut, and contain just 60 calories each.
“Zumba provides such an inspiring and energetic environment, and Chloe’s offers a post-workout, feel-great reward. We are thrilled to marry the two experiences,” says Epstein.
Zumba is the largest branded fitness company in the world and boasts a massive network of passionate and dedicated instructors and participants. Consumers who purchase the new pops will receive a free digital Zumba class and the opportunity to join the community.
“We love that Chloe’s is not like traditional frozen treats and Zumba is not a traditional workout,” notes Zumba’s Vice President of Marketing, Carolina Moraes. “Beyond this, we cannot wait for their customers to experience what makes a Zumba class so special.”
Chloe’s Pops are creamy, clean and delicious because of the simple ingredient list. Like all Chloe’s Pops, the new offerings are plant-based, dairy-free, gluten-free, kosher and Non-GMO Project Verified.
Chloe’s Pops are available in over 13,000 grocery stores nationwide including Sprouts, Albertsons/Safeway, Kroger, Publix, Harris Teeter, Target, Ahold, WinCo, Gelson’s, New Seasons/New Leaf, Fresh Thyme, Fresh Direct and many others.
Chloe’s Kids Pops in partnership with Marvel will be available in April and retail for $5.49-$6.49. Chloe’s Pina Colada Pops will be available in April and retail for $4.99-$5.99.
To learn more about Chloe’s full line of non-dairy frozen treats, visit https://www.chloesfruit.com/, or follow Chloe’s on Instagram (@ChloesFruit), Facebook (@ChloesFruit) and Twitter (@ChloesFruit).
About Chloe’s
Chloe’s makes frozen snacks with nothing to hide. Chloe’s is the leading innovator of non-dairy frozen novelties and a family favorite due to its irresistible taste and simple ingredient list. Co-founded by Chloe, a mom of three, the brand has quickly expanded its core line of fruit pops to now include kids licensed pops; indulgent, dairy-free dark chocolate dipped pops; lifestyle pops; and decadent Oatmilk Pops. All Chloe’s Pops are dairy-free and always delicious. Go ahead, treat yourself! To learn more about Chloe’s full line of non-dairy frozen treats, visit chloesfruit.com/, or follow Chloe’s on Instagram (@ChloesFruit), Facebook (@ChloesFruit) and Twitter (@ChloesFruit).
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