Amazing Grass Debuts Two New Organic Superfood Bars & Fresh Brand Look

NEWPORT BEACH, Calif. (August 23, 2016) Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, today unveiled two new Organic Superfood Bars: Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter. As the #1 green-based nutrition bar on the market, Amazing Grass’ new launch includes a clean new look for its entire portfolio of Organic Superfood Bars. Now split into three categories the line features: Organic Green Superfood Whole Food Nutrition Bars; Organic Green Superfood Whole Fruit, Nut and Seed Bars; and Organic Protein Superfood Plant-Based Protein Bars. The new innovations and fresh packaging will start hitting shelves nationally this summer.

The new packaging for Amazing Grass’ Organic Superfood Bars highlights the high-quality, whole-food ingredients packed inside each bar. Inspired by Amazing Grass’ authentic farm-to-home promise, the modern design showcases images of the real, nutrient-dense ingredients, including alkalizing greens, vibrant fruits and veggies, nuts and more that are crafted into each delicious recipe. All bars also feature improved nutrition, taste and texture, for the best green nutrition bar experience yet.

“Our new Organic Superfood Bars combine the convenience of an easy, on-the-go snack with the nutrient-dense power of seven alkalizing greens, protein and fiber in one delicious little package,” said Todd Habermehl, co-founder of Amazing Grass. “We know our fans will love our new chocolate options, and our inviting new look will bring newcomers to the category. Designed with the busy consumer in mind, our new Organic Superfood Bars provide an easy way for people to eat the recommend daily servings of fruits and vegetables in delicious flavors everyone loves.”


Like all Amazing Grass Organic Superfood Bars, new Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter are plant-based, USDA Organic, Non-GMO, gluten-free (except for Chocolate Chip Coconut), vegan and dairy free. Plus, the two Organic Protein Superfood Bars provide 12g of plant-based protein. Suggested retail price is $2.99-$3.29 for a single bar. Product details include:

  • Organic Green Superfood Dark Chocolate + Sea Salt– a decadent blend of dark chocolate, sea salt crystals and tart cranberries plus crunchy whole peanuts, almonds, sunflower and pumpkin seeds.
  • Organic Protein Superfood Chocolate Almond Butter– a creamy blend of almond butter and 100 percent plant-based protein enrobed with chocolate providing 12g of protein per bar.

The full Amazing Grass Organic Superfood Bar portfolio now consists of six crowd-pleasing options across three categories:

  • Organic Green Superfood Whole Food Nutrition Bars – chewy date-based bars with nutritious greens, fruits and veggies. Includes 7g of fiber and 6g of protein. Available in: Original and Chocolate Chip Coconut
  • Organic Green Superfood Whole Fruit, Nut and Seed Bars– crunchy fruit, nut and seed bars plus greens and veggies. Includes 6g of protein and 3g of fiber. Available in: Sweet & Savory and (New) Dark Chocolate & Sea Salt
  • Organic Protein Superfood Plant-Based Protein Bars–chocolate enrobed plant-based protein bars plus greens, fruits and veggies. Packed with 12g of protein from organic pea and brown rice protein. Available in: Chocolate Peanut Butter and (New) Chocolate Almond Butter

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, GNC, Sprouts, and online at, and more. For more information on Amazing Grass, its line of plant-based, whole food powders and nutrition bars, please visit

About Amazing Grass: Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, Non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest.

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