Magic Spoon

In this week’s new product gallery, Last Crumb teams with Fly By Jing for a special holiday collection, Impossible debuts its new plant-based franks in the Big Apple and The Good Crisp heats up its lineup of cheese balls.

In this week’s roundup of notable new products, Primal Kitchen pokes fun at this week’s viral T Swift meme, Magic Spoon offers a better-for-you version of a nostalgic childhood treat and Tea Forte teams up with the Frank Lloyd Wright Foundation.

In this week’s notable new products roundup, Bob’s Red Mill takes inspiration from an ice cream parlor favorite, Rumiano unveils a new look for its cheese products and Dr. Praeger’s launches a new littles flavor.

The U.S. Food and Drug Administration made a small but notable move in nutrition standards this week, raising vitamin D fortification level allowances in cereal while expanding regulation to permit the nutrient’s addition in the bar category.

Nunbelievable cookies are making a four-state push into Schnucks grocery stores, FILLO’S launches its award-winning Walking Tamales products into retail, OZO plant-based bacon is being offered in breakfast sandwiches in Gregory’s Coffee and Veggie Grill locations.

After three years in ecommerce, Magic Spoons grain-free, low-sugar cereals are spilling into retail. The company announced today its top three SKUs – Fruity, Cocoa and Peanut Butter – are rolling out exclusively to Target stores nationwide following the close of a star-studded, $85 million capital raise.

Food makers are reimagining the classic cereal bowl to bring higher protein and lower sugar levels to an aisle that has often overlooked its resident products’ nutritional value. This year’s Expo West saw two brands – Love Grown and Magic Spoon – aiming to capitalize on consumer interests while taking an omnichannel approach to draw in new consumers. Here is how one established and one emerging brand are each approaching the category.

Direct-to-consumer cereal brand Magic Spoon quietly launched a limited run of cereal bars last month, step one in seeing if it can flex beyond its flagship product. Available in 16-count packs for $39, the bars sold out within 48 hours of launching on Magic Spoon’s website.

Where does a floating grocery store land during a pandemic? What about a curated snack service for office workers? As most daily activities move online, businesses whose plans rely on disrupting the everyday grind with exciting new products need to move forward — including snack services and experientially-focused popup retailers.

Nutritious direct-to-consumer cereal brand Magic Spoon announces the launch of the all-new, limited-edition mini boxes. Magic Spoon mini boxes will be available for sale directly on the brand’s website, appealing to on-the-go consumers of all ages. 

Gluten-free breakfast brand Love Grown wants to wake up the tired cereal aisle. The brand, which first launched its better-for-you take on the breakfast staple in 2008, sees a bright future fueled by beans and other novel, nutritionally-dense bases and is launching new packaging — a key move as it prepares to expand into Walmart early next year.

Today cereal brand Magic Spoon announced that, five months after launch, it has closed a $5.5 million round of funding to help propel its growth. The $10 a box cereal is sold direct-to-consumer and targets the carbohydrate-avoiding consumer, often associated with the Keto or Paleo diets.

Magic Spoon cereal co-founders Gabi Lewis and Greg Sewitz hope to do for cereal what Halo Top did for ice cream: revamp an “outdated” indulgence product type with engaging branding and a strong macronutrient profile. Magic Spoon will initially be sold online for roughly $10 a box, with a four-box minimum order.