NOSH Best of 2022 Awards

 

NOSH’s annual Best Of awards honor the individuals, brands and products that have demonstrated excellence during the year and resonance that will extend far beyond the last twelve months. We celebrate the opportunity to use our platform to highlight these companies, people, and ideas.

As consumers returned to brick and mortar stores and financial concerns loomed large, these winners represent the people and companies who have pushed ahead in 2022: bettering their teams, improving their growth, exploring creative ideas or putting mission first. To that end, 2022 sees NOSH adding two new categories of awards. Our Emerging Brands are early-stage or emerging companies whose work shows great potential to shift or open categories and whose efforts have already shown indications they will have an enduring presence in the industry. Meanwhile, our Cause-Based Initiative winner represents a mission-driven effort to better the CPG industry and the lives of those involved. 

The highest awards, Brand of the Year and Person of the Year, are reserved for companies and individuals whose work throughout the year has created lasting, substantial, positive change through innovation and community engagement. In 2022 the team at Partake Foods not only built out a wider portfolio, inked impressive co-branding deals, and saw large distribution gains, but also started a mentoring program for college students at HBCU’s who are interested in the CPG industry. Meanwhile, Mason Dixie founder and CEO Ayeshah Abuelhiga has led the charge when it comes to promoting maintaining diverse hiring practices, in addition to co-founding Project Potluck, an organization helping “People of Color thrive in the CPG industry.”

For all of these reasons, and many more, out of a pool of hundreds of nominated brands, we have selected the winners for this year’s NOSH Best of 2022 Awards in recognition of their continued efforts to improve our food system, grocery store shelves and communities -- one bite at a time. 

See the full list of NOSH Best of 2022 Nominees.

Brand of the Year

Brand of the Year is reserved for companies whose work throughout the year has created lasting, substantial, positive change through innovation and community engagement

Partake

Partake

Founded by Denise Woodard in 2017, BIPOC-owned allergen friendly bakery brand Partake has made incredible strides this year, from growing its distribution reach, to collaborating with Sesame Street, to raising over $11 million to continue fueling its mission to make sweets everyone can enjoy.

Person of the Year

Brand of the Year is reserved for individuals whose work throughout the year has created lasting, substantial, positive change through innovation and community engagement

Ayeshah Abuelhiga

Ayeshah Abuelhiga

Mason Dixie Founder Ayeshah Abuelhiga has never been afraid of a challenge -- be it building the perfect biscuit, pivoting her business during a global pandemic or tirelessly working to better the CPG community.

Cause Based Initiative

Our Cause-Based Initiative winner represents a mission-driven effort to better the CPG industry and the lives of those involved

Unstuck

Unstuck

In its first year of operation, refugee employment initiative UNSTUCK has garnered significant support from the CPG community. Launched by The Tent Partnership for Refugees, a nonprofit founded by Chobani founder and CEO Hamdi Ulukaya, the initiative seeks to develop products that source ingredients from suppliers that employ refugees.

Emerging Brand

Our Emerging Brands are early-stage or emerging companies whose work shows great potential to shift or open categories and whose efforts have already shown indications they will have an enduring presence in the industry.

Rising Stars

Best Packaging

Goodles

Goodles

Capturing all the childhood nostalgia of a box of mac and cheese while maintaining an appeal to more mature audiences, Goodles hit the sweet spot with its colorful retro themed noodle boxes. The addition of food imagery, specifically the loaded forkful of mac and cheese on the front panel, is sure to entice consumers of all ages.

Best Marketing Campaign

BelliWelli

BelliWelli

BelliWelli founder Kate Wilson embraced one of the oldest marketing tactics around – a highway-side billboard – in her mission to destigmatize conversations around gut health. The brand initially launched a trio of hot pink signs in Southern California over the past year that read “Hot Girls Have IBS.” The phrase is an iteration from the viral “Hot Girl Shit” meme, but for Wilson the inspiration came after she drove past numerous drab and “not attention grabbing” billboards in Los Angeles.

Best New Products

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