Self-described “proud and loud” Asian food brand Omsom has staked a claim on being fun and uncompromising in its product offerings. The New York-based company, led by first-generation Vietnamese-American sisters Vanessa and Kim Pham, has been bringing pan-Asian flavors to consumers since 2020 with cooking sauces and seasoning mixes meant to be added to any protein or veggie dish.
In 2022, Omsom moved from online into brick-and-mortar, with its sauces launching into Whole Foods Market. The Pham’s, and the company itself, also were vocal advocates for supporting AAPI founders and addressing the wave of violence that Asians have increasingly faced.
As part of these efforts, the brand launched a “IYKYK” Shaker Set this year to “shake up” the misconceptions about MSG in food. The set includes a MSG shaker (with MSG produced by Ajinomoto), a pepper shaker (with pepper sourced from Vietnam) and a salt shaker (with salt sourced from South Korea) in its signature bold, colorful design that won the company NOSH’s Best New Packaging award in 2020 (along with a Best New Product for its cooking sauces).
