Though its category is chilly, in 2022 frozen novelty brand Yasso’s growth has been hot. Once just a regional player, the company – which claims to be the fastest growing scaled brand across ice cream and novelties – is on track to hit $200 million in sales this year, with $300 million in its sights for 2023.
This year, that growth has come not only due to distribution gains, but also via the team’s focus on carving out a larger brand block on store shelves by looking beyond its core stick business -- which includes its flagship greek-yogurt-based bars and dipped bars. Building on the launch of its Poppables line last year, in 2022 Yasso launched a new line of yogurt filled mochi, a product of the company’s internal incubator. Though previous attempts to move into other subcategories like pints have fizzled, this time it seems the stretch is paying off. With that growth in mind, the company also debuted a brand refresh this year featuring brighter, bolder packaging in order to create more uniformity across product lines.
Not all of this financial success has been invested back into the company itself. When the Marshall Fires destroyed thousands of homes in Boulder County, Yasso was the largest donor to a GoFundMe campaign supported by the CPG community. In addition to giving $10,000 to Salvation Army Intermountain Division in order to provide immediate disaster medical services, the novelty brand donated $100,000 and promised to match all local business contributions over a two week period -- ultimately giving over $200,000.
