Description

Leif Steiner, Principal/Creative Director of Moxie Sozo, discusses common mistakes he sees with packaging and what you can do to make yours stand out to consumers. 

Details

Categories

Product Development , Brand Development

Tags

Beverages , Craft Beer , Snacks

Run Time

10 minutes 11 seconds

Last Updated

5/4/2015

Table of Contents

• 1 minutesWhat are some key elements to a successful package?
• 54 secondsDo I need to include all product benefits on my package?
• 2 minutesHow do I best connect with consumers through my packaging?
• 2 minutesWhat comes first, the product, name or package?
• 1 minutesWhat are some mistakes entrepreneurs can make with packaging?
• 2 minutesWhat’s the process for creating a good package?
• 2 minutesHow important is the location that I’m selling my product when it comes to packaging?