Ciranda Hires New Sales VP and Food Safety and Quality Assurance Manager
HUDSON, Wis.— Ciranda is pleased to announce the addition of two new team members who will further strengthen Ciranda’s sales and FSQA teams: Carol Willenbring, Vice President of Sales, and Jessica Belz, Food Safety and Quality Assurance Manager.
Willenbring joined Ciranda, the premier North American provider of certified organic, non-GMO and Fair Trade food ingredients, on Aug. 28 and brings to the company decades of experience in the food and beverage industry including sales and marketing strategy and execution at both Fortune 500 and global companies.
“Carol is a seasoned leader in the food and beverage industry who will bring fresh ideas, deep experience and inspired leadership to our sales team,” said Doug Audette, chief executive officer for Ciranda. “She’s passionate about developing team members and mentoring cross functionally and will be a strong cultural fit for our 100-percent employee-owned company. We look forward to working with Carol as she helps us grow our business in thoughtful and exciting ways.”
Willenbring most recently served as Vice President of Marketing for Symrise AG – Food & Beverage North America. There, she was responsible for leading strategy and execution of the Symrise Food & Beverage North America flavor and ingredient business. Prior to that, she worked in a number of leadership roles including Vice President of Sales and Marketing for DairiConcepts, a subsidiary of Dairy Farmers of America.
“I’m thrilled to join Ciranda and to work with the sales team on continuing to move the business forward,” said Willenbring. “There is already an excellent foundation, and I’m confident I can help lead the team to deliver even more growth that serves the company’s mission: to create connections that nourish life.”
Also joining the Ciranda team as Food Safety and Quality Assurance Manager is Jessica Belz. In this role, Belz will be responsible for all FSQA programs and procedures to ensure Ciranda continues to deliver consistent, high-quality certified ingredients. Her past experience includes FSQA leadership roles at PURIS and Fiberstar.
“It’s exciting to join a company dedicated to sustainable agriculture already known for providing high-quality, trusted food ingredients to CPG brands and product developers,” said Belz. “Ciranda’s QA and food safety team has been a critical part of this. I look forward to jumping in and working with them to continue delivering outstanding ingredients, promoting an A+ customer experience and driving continuous improvement of the business.”
About Ciranda
Ciranda is the premier North American provider and innovator of certified organic, non-GMO and Fair-Trade food ingredients that create and inspire change. The company has expertise in gluten-free flours and starches; syrups and sweeteners; cocoas and chocolates; coconut products; liquid and powdered lecithins; and vegetable oils. Since 1994, Ciranda has helped grow the organic industry for the benefit of consumers, farmers and communities worldwide. The company is 100% employee-owned and headquartered in Hudson, Wis.
For More Information:
https://www.ciranda.com
