Top Feature
Mooski’s New Ski-Centric Marketing Play: ‘It Has Literally Snowballed’
Robert Broome created chilled oat bar brand Mooski three years ago as a fresh take on granola bars using a formulation inspired by his family’s muesli recipe. He didn’t realize then that he had developed the perfect product for skiers and snowboarders, an avid community of consumers seeking slope-worthy snacks that don’t harden in frigid temperatures.
B&G Foods Emphasizes Commitment to Portfolio Restructuring After $222M Q4 Net Loss
B&G Foods is doubling down on its portfolio reshaping efforts, seeking to build a “stable platform” for future growth after posting a Q4 net loss of $222.4 million in its earnings report yesterday.
Instacart Shares Fall As Investors Shy Away From Slow-Growing Grocery
Instacart’s strong Q4 and full-year performance was not enough to soothe investor and analyst fears about the slow growth set to capture the grocery industry in 2025 as shares were down 9.66% to $44.04 per share today in mid-morning trading.
A Bite With … Graza CEO Andrew Benin
The latest launch from specialty olive oil brand Graza is a single-origin, high-heat cooking oil that co-founder and CEO Andrew Benin described as a “game-changer.” The new varietal debuts this week at Whole Foods Market stores nationwide in spray bottle and squeeze bottle formats. A two-liter jug will be available online in the coming weeks.
Lakeview, noosa Combine As Novus Foods
Lakeview Farms and its newly-acquired noosa brand have merged to form new entity Novus Foods. The move comes less than three months after CapVest Partners-owned Lakeview announced its plans to acquire noosa from Campbell’s.
Actual Veggies Closes $7 Million Series A, Gears Up for Costco Launch
Amidst accelerated growth, chef-crafted veggie burger brand Actual Veggies is making new hires and ramping up marketing efforts with the support of a $7 million investment round led by Relentless Consumer Partners, announced today.
FDA Human Foods Lands New Leader
Today we are diving into the anticipated appointment of Florida attorney Kyle Diamantas as the new FDA Human Foods deputy commissioner.
New Products: OAKBERRY’s Supermarket Debut and BASE FOOD’s Stateside Launch
In this week’s notable new products roundup, organic açai bowl franchise OAKBERRY makes its supermarket debut, Japanese food tech company BASE FOOD launches in the U.S. and Daily Harvest reimagines its Bites line.
Tok-ing Trouble: How One Startup Is Navigating TikTok Shop
New sales channels don’t emerge often, but when TikTok Shop hit the scene two years ago, entrepreneurial CPG brands knew it was something worth paying attention to. However, as the platform has evolved, some growing pains have begun to pop up.
David Adds More Artificial Ingredients, But Will Consumers Care?
Less than six months since its debut, the gold-wrapped, high-protein David bar is rolling out a new recipe featuring artificial sweeteners and flavors. The brand’s co-founders, Peter Rahal and Zach Ranen, claim the new formula improves the taste, texture and shelf life and cited studies showing the safety of ingredients now used in the bars.

