Snacks

Will the rising adoption of weight loss drugs dent snack sales on Super Bowl Sunday? According to survey data, chances are slim. Retail insights firm Upside polled Americans and found that people with weight loss goals are still likely to indulge on game day as much as – if not more than – anyone else.

Frozen sandwich maker Chubby Snacks appears to be ceasing operations after four years in business, following financial and legal challenges. In a December 10 email viewed by Nosh, Chubby Snacks notified its suppliers of the decision to wind down, citing a spate of challenges including “increased competition, rising overhead costs, limited capital and inflationary pressures.”

Purely Elizabeth Cookie Granola was the biggest new product line launched in the granola category last year, creating new eating occasions for a segment traditionally tied to the morning meal and propelling the brand’s sales up 85% year-over year, according to SPINS data. This week, Purely Elizabeth expanded the cookie-inspired granola line with the addition of a peanut butter recipe, crafted with organic oats, coconut sugar, coconut oil, chia seeds and maple syrup.

Jeni Britton, founder of Jeni’s Splendid Ice Creams, today debuted a new snack brand focused on gut health and sustainability called Floura & Co. The brand is embracing upcycling with its first product, a Fruit Crush Bar, crafted from overlooked plant parts like watermelon rinds and apple cores, plus a blend of white chia, pumpkin seeds and puffed quinoa, with 13 grams of fiber from 12 whole plants.

Flowers Foods’ management team sees significant growth potential for Simple Mills following its $795 million acquisition, as executives outlined plans to broaden the snack and baking mix brand’s distribution, accelerate new product development and amplify brand awareness during a conference call today. The new parent company plans to handle the business with a “fairly light touch, particularly in the early days” to preserve its entrepreneurial spirit.”

Flowers Foods, Inc. announced today that it has entered into an agreement to acquire Simple Mills from company management, Vestar Capital Partners and initial angel investors for $795 million in a cash transaction. The deal is subject to customary regulatory approval and closing conditions and is expected to close in the first quarter of 2025…. Read more »

Tosi Snacks has installed its board chair Kevin Rutherford as CEO and raised a new tranche of funding to fuel new marketing campaigns in the coming year.

History has repeated itself as Hershey’s controlling owner yesterday rejected a preliminary takeover offer from candy and snacking rival Mondelēz International, according to a Bloomberg News report citing people familiar with the matter.The Hershey Trust – which holds approximately 80% of the voting power at the company – labeled the offer as too low.

Mondelēz International is exploring a possible acquisition of candy and snack rival Hershey, according to a Bloomberg News report citing private sources familiar with the matter. The combination would bring together such brands as Oreo, Ritz, Reese’s and SkinnyPop and generate annual sales of almost $50 billion.

Nosh talked to new snack brand Little Latke about launching a culturally significant food into a recognizable category and how learning is the most important part of the process.