Rebranding
Featured Rebranding Content
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Additional Content
Soul Sprout Launches New Plant-Powered Snack Innovations
Soul Sprout, a pioneer in the organic sprouted food movement, announced that it will unveil new products that will have among the cleanest and most nutritious ingredients in the bar category. Six new Nut Bars, including three sweet and three savory options, as well as new Almond Butter Bites were introduced at Natural Products Expo East, an annual trade show for the natural and healthy products industry.
Field Trip Jerky Launches New Look & Brand Direction
After six years, Field Trip Jerky is launching a new look and feel for the brand. Each package now features hand illustrated national park impressions and transforms the brand’s “get out there” tag line to the act of adventure.
Truly Good Foods Reveals New Packaging and Branding for Snack Line
Truly Good Foods – a leading snack food provider – is relaunching their popular line of York’s Harvest Garden Chips with new branding and fresh packaging. Garden Chips debuted a new logo and packaging that better evokes the healthier lifestyle of the brand.
Choice Organic Teas Announces New and Improved Gourmet Teas
Choice Organic Teas is pleased to announce the rebranding of its popular Gourmet Teas line, a distinctive collection of 12 perfectly balanced tea blends. Inspired by Seattle’s rich landscape and vibrant culinary scene, this delicious twist on tradition blends timeless teas with a dash of whimsy, yielding an unexpected and sophisticated cup.
Davidson’s Organics Celebrates 40th Anniversary with Rebrand
To celebrate its 40th anniversary, Davidson’s Organics tea company announces a rebrand and new packaging release.
Tava Life Launches Total Rebrand and Unveils as 4th & Heart for Spring 2016
Founder & Creator of Tava Life, Raquel Tavares Gunsagar, along with partner and co-founder Lillian Wunsch, are proud to announce the natural food brand Tava Life will be re-launching as Fourth & Heart.
Brand Refresh & Product Expansion Positions Dr. Praeger’s for Leadership, Growth
Korean flavors, trending mushrooms and heirloom ingredients lead new product introductions from Dr. Praeger’s, a 22-year old family owned company founded by two heart surgeons committed to making healthy eating delicious.
Mighty Leaf Tea Celebrates 20th Year with Brand Makeover
Mighty Leaf Tea – known for its unique blends of the highest grade, whole leaf teas, fruits, herbs and spices – is unveiling a new look as it celebrates its 20th anniversary. Beginning this June, the company is introducing a new pyramid pouch, new flavors, new certifications, and new branding
Man Cave Craft Meats Gears Up for Expansion & Reveals New Packaging
Man Cave Craft Meats is moving from its tent at the Minneapolis Farmers Market to grocery stores across the country. In less than a year, the brand grew from zero to more than 500 stores, with even more aggressive rollout plans for the future.
Lynnae’s Gourmet Pickles Launches Re-branding Initiative
Family owned and operated gourmet pickle company, Lynnae’s Gourmet Pickles today announced that the company is renaming its line of gourmet pickles to Mrs. Pickles, symbolizing the brand’s commitment to its rich family history and tradition.