Rebranding
Featured Rebranding Content
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
Additional Content
Bearded Brothers Re-Launches Line of Energy Bars
Bearded Brothers is excited to announce the re-launch of their original and nut-free line of energy bars.
Three Bridges’ Rebrand Spotlights Honest Meal Solutions
Three Bridges recently rebranded its line of refrigerated pastas and sauces with updated graphics and sleek new packaging to better showcase the brand’s commitment to providing easy-to-prepare meal solutions that are made from simple, honest and better-for-you ingredients.
Australian Chip Brand Mamee Rebrands For U.S. Market
Matthew Parry, COO of ABC North America LLC, told NOSH that feedback from The Good Crisp Company’s first nine months on shelves showed that U.S. consumers and retailers were not connecting with the brand’s original name, Mamee.
Dang Foods Rebrands and Launches New Line
In early 2016 coconut and onion chip brand Dang Foods received a minority investment from investment and incubation group Sonoma Brands in order to help the company scale. Apparently, some of it went toward innovation, as well, as the brand is launching a new look and a new line: sticky-rice chips.
NuNaturals Reimagines Branding After 17 Years
The new branding and packaging design is hitting shelves fall of 2016.
Soul Sprout Launches New Plant-Powered Snack Innovations
Soul Sprout, a pioneer in the organic sprouted food movement, announced that it will unveil new products that will have among the cleanest and most nutritious ingredients in the bar category. Six new Nut Bars, including three sweet and three savory options, as well as new Almond Butter Bites were introduced at Natural Products Expo East, an annual trade show for the natural and healthy products industry.
Field Trip Jerky Launches New Look & Brand Direction
After six years, Field Trip Jerky is launching a new look and feel for the brand. Each package now features hand illustrated national park impressions and transforms the brand’s “get out there” tag line to the act of adventure.
Truly Good Foods Reveals New Packaging and Branding for Snack Line
Truly Good Foods – a leading snack food provider – is relaunching their popular line of York’s Harvest Garden Chips with new branding and fresh packaging. Garden Chips debuted a new logo and packaging that better evokes the healthier lifestyle of the brand.
Choice Organic Teas Announces New and Improved Gourmet Teas
Choice Organic Teas is pleased to announce the rebranding of its popular Gourmet Teas line, a distinctive collection of 12 perfectly balanced tea blends. Inspired by Seattle’s rich landscape and vibrant culinary scene, this delicious twist on tradition blends timeless teas with a dash of whimsy, yielding an unexpected and sophisticated cup.
Davidson’s Organics Celebrates 40th Anniversary with Rebrand
To celebrate its 40th anniversary, Davidson’s Organics tea company announces a rebrand and new packaging release.