Rebranding
Featured Rebranding Content
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
Additional Content
Tessemae’s Enters Organic Produce Category with Fresh Look
A new brand refresh will kick off the company’s expansion into the organic produce market.
Hollandia Produce Makes Way For Pete’s Living Greens in Brand Relaunch
Hollandia Produce, the California-based company recognized by consumers for its Non-GMO Verified “living” lettuce and cress varieties under its organic and conventional lines, Grower Pete’s and Live Gourmet, is relaunching as one congruent new brand: Pete’s Living Greens.
Expo West Video: How Paul Nardone Painted His Way Out Of A Pop Corner
In this video from Natural Products Expo West, Nardone explains the delicate process of creating a brand around a known quantity like PopCorners and the steps other companies should consider when re-thinking the limitations of their own branded products. He also discusses the progress of Our Little Rebellion overall.
Willow Tree Unveils New Look
The new branding elements visually reinforce Willow Tree’s fresh, delicious, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them.
Navitas Naturals Rebrands to Navitas Organics, Launches Superfood Essential Blends
Navitas Naturals®, The Superfood Company®, announces a company rebrand with the new name, Navitas Organics™, and tagline empowering people to Live Life Positive™ by focusing on everyday wellness. The rebrand signifies the company’s renewed commitment to offering consumers access to superfood solutions by sourcing organic, premium superfood ingredients and snacks.
One Culture Debuts Branding Facelift and New Flavor
2017 is shaping up to be an exciting year for New York-based upstart One Culture Foods. Launched mid-2015, the brand will be debuting brand new packaging and launching an exciting new flavor, Korean Gochujang Sauté & Marinade, at Expo West to jumpstart an aggressive push beyond their Northeast home region.
Julie’s Organic Ice Cream Gets Rebrand, New Flavors
The brand that established the organic ice cream category in 1998, Julie’s Organic, is reclaiming its leadership position with an elegant rebrand and fresh new line of super premium organic pints. Ripe strawberries, luscious blackberries, dark chocolate chips and fresh organic mint leaves are among the pure ingredients adorning stylish new packaging debuting at Natural Products Expo West (Booth 4153).
Clover Stornetta Farms Rebrands to Clover Sonoma
Clover Stornetta Farms, a third-generation family owned and operated dairy, today announced its new company name, Clover Sonoma. In addition to the brand refresh, Clover Sonoma pledges to remain an independent and family-owned company, reports its new status as a Certified B Corporation®, and makes its first Non-GMO Project Verified conventional milk available in stores.
ALOHA Launches New Products & Rebrands
ALOHA, a wellness brand that makes healthy living simple and accessible, announces the reformulation and expansion of its product lines and a complete redesign of the brand, which will improve shopability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
Nello’s Sauce Rebrands as Nellino’s Sauce Co.
As the result of a settlement of a trademark dispute, Nello’s Sauce will change its name to Nellino’s Sauce Co. The transition will not be immediate.