Rebranding
Featured Rebranding Content
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Additional Content
One Culture Debuts Branding Facelift and New Flavor
2017 is shaping up to be an exciting year for New York-based upstart One Culture Foods. Launched mid-2015, the brand will be debuting brand new packaging and launching an exciting new flavor, Korean Gochujang Sauté & Marinade, at Expo West to jumpstart an aggressive push beyond their Northeast home region.
Julie’s Organic Ice Cream Gets Rebrand, New Flavors
The brand that established the organic ice cream category in 1998, Julie’s Organic, is reclaiming its leadership position with an elegant rebrand and fresh new line of super premium organic pints. Ripe strawberries, luscious blackberries, dark chocolate chips and fresh organic mint leaves are among the pure ingredients adorning stylish new packaging debuting at Natural Products Expo West (Booth 4153).
Clover Stornetta Farms Rebrands to Clover Sonoma
Clover Stornetta Farms, a third-generation family owned and operated dairy, today announced its new company name, Clover Sonoma. In addition to the brand refresh, Clover Sonoma pledges to remain an independent and family-owned company, reports its new status as a Certified B Corporation®, and makes its first Non-GMO Project Verified conventional milk available in stores.
ALOHA Launches New Products & Rebrands
ALOHA, a wellness brand that makes healthy living simple and accessible, announces the reformulation and expansion of its product lines and a complete redesign of the brand, which will improve shopability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
Nello’s Sauce Rebrands as Nellino’s Sauce Co.
As the result of a settlement of a trademark dispute, Nello’s Sauce will change its name to Nellino’s Sauce Co. The transition will not be immediate.
Bearded Brothers Re-Launches Line of Energy Bars
Bearded Brothers is excited to announce the re-launch of their original and nut-free line of energy bars.
Three Bridges’ Rebrand Spotlights Honest Meal Solutions
Three Bridges recently rebranded its line of refrigerated pastas and sauces with updated graphics and sleek new packaging to better showcase the brand’s commitment to providing easy-to-prepare meal solutions that are made from simple, honest and better-for-you ingredients.
Australian Chip Brand Mamee Rebrands For U.S. Market
Matthew Parry, COO of ABC North America LLC, told NOSH that feedback from The Good Crisp Company’s first nine months on shelves showed that U.S. consumers and retailers were not connecting with the brand’s original name, Mamee.
Dang Foods Rebrands and Launches New Line
In early 2016 coconut and onion chip brand Dang Foods received a minority investment from investment and incubation group Sonoma Brands in order to help the company scale. Apparently, some of it went toward innovation, as well, as the brand is launching a new look and a new line: sticky-rice chips.
NuNaturals Reimagines Branding After 17 Years
The new branding and packaging design is hitting shelves fall of 2016.