Rebranding
Featured Rebranding Content
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
Additional Content
Verb Re-Energizes With New Line and Rebrand
The caffeinated, green tea-based snack brand announced today that it has rebranded, revised its product line from bars to bites and has further built out it’s ordering system.
Under New Ownership, Hat Creek Provisions Rebrands to Barrel Creek
The Austin-based fermented vegetable maker announced last week that it will now be known as Barrel Creek Provisions and will sport a new look.
Ips CEO on Rebranding: It’s Not A Change, But Evolution
In an effort to embrace customer feedback, Ips Snacks has launched a completely new look across both its high-protein chip and popcorn lines.
Watch: Companies Explain ‘Why I Chose to Rebrand’
Numerous companies including Nothin’ But, Grainful and The Jackfruit Company used Expo West as their own red carpet to highlight recent rebrands. While at the show, the NOSH team spoke with these companies to hear about their new looks and the motivations behind them.
Gluten Free Bar Rebrands to Focus on ‘Fun’
The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
‘Gutzy’ New Look and Plan for Energy Fruits
In 2014 entrepreneur David Istier founded Energy Fruits, a shelf-stable natural fruit and vegetable pouch. Three years later, the company has rebranded and more than doubled its distribution while focusing more directly on prebiotic-based gut health.
4 Brands Embrace Makeovers This Summer
Many showed off new-and-improved appearances during last month’s Summer Fancy Food Show in New York City. From package redesigns to complete rebrands, here are four companies that are touting new looks this summer.
Tessemae’s Enters Organic Produce Category with Fresh Look
A new brand refresh will kick off the company’s expansion into the organic produce market.
Hollandia Produce Makes Way For Pete’s Living Greens in Brand Relaunch
Hollandia Produce, the California-based company recognized by consumers for its Non-GMO Verified “living” lettuce and cress varieties under its organic and conventional lines, Grower Pete’s and Live Gourmet, is relaunching as one congruent new brand: Pete’s Living Greens.
Expo West Video: How Paul Nardone Painted His Way Out Of A Pop Corner
In this video from Natural Products Expo West, Nardone explains the delicate process of creating a brand around a known quantity like PopCorners and the steps other companies should consider when re-thinking the limitations of their own branded products. He also discusses the progress of Our Little Rebellion overall.