One Culture Debuts Branding Facelift and New Flavor

2017 is shaping up to be an exciting year for New York-based upstart One Culture Foods. Launched mid-2015, the brand debuted brand new packaging and launching an exciting new flavor, Korean Gochujang Sauté & Marinade, at Expo West to jumpstart an aggressive push beyond their Northeast home region.

Founder, Hansen Shieh, created One Culture to share his passion for bold, in-your-face global flavors with others. The first line of products he created is a line of natural, Asian-inspired sauces that deliver ambitious global flavors, simply. The versatile sauces highlight hero ingredients within meticulously balanced flavor profiles for convenient one-jar solutions for busy home cooks.

New Packaging and Brand Voice

One Culture Foods is bringing their bold, spicy flavors to life by refreshing their labels with vibrant colors and eye-catching illustrations. The goal of the new branding direction was to give the look of the products as much personality and character as the punchy flavors and ingredients within.

Each label features a unique, abstract character that consists of traditional design elements from the region in which the respective flavor profiles were inspired by. Much like the One Culture sauces themselves, the illustrations provide a modern, creative twist on traditional elements from around the globe.

New Global Flavor

The brand is also excited to announce a new addition to the line. Korean Gochujang Sauté and Marinade is a sweet and smoky take on a traditional Korean staple. Unafraid of out-of-the-box flavor combinations, One Culture combines gochujang, chipotle, apple juice and sesame oil to create a subtly sweet and smoky one-jar flavor bomb for your weeknight sauté or that weekend grill sesh.

About One Culture Foods

One Culture Foods encourages discovery by delivering ambitious global flavors, simply. Born from a melting pot of cultures, creativity and inspiration, our natural, Asian-inspired sauces capture today’s intermingling of culinary influences. They provide everyday adventure, added convenience for busy home cooks, and natural/better-for-you products that never compromise on flavor. Discover your new favorite flavor!

Chinese Fermented Black Bean Sauté & Marinade

A 2016 Good Food Award Winner and included in Food & Wine Magazine’s The New Grill Pantry, Black Bean is a sweet and savory update on a beloved Chinese classic. Featuring fermented black beans, ginger, pineapple, and gluten-free tamari, this versatile sauce can be enjoyed in a sauté or as a marinade for practically everything. Gluten and animal product-free.

Korean Gochujang Sauté & Marinade

The newest addition to the family, Gochujang is a sweet and smoky take on a traditional Korean staple. Featuring gochujang, chipotle, apple juice and sesame oil, this versatile sauce can be enjoyed in a sauté or as a marinade for pork and beef. Contains wheat and anchovy.

Southeast Asian Sweet Chili Sauté & Dip

Sweet Chili is a spicy and tangy twist on an essential Southeast Asian condiment. Featuring fish sauce, garlic and sambal, this versatile sauce can be enjoyed in a sauté or as a dip for chicken, seafood and anything fried. Contains anchovy.

All three adventurous flavors are made with wholesome, natural ingredients and are available in Whole Foods Northeast, Central Market and Brennan’s Market along with independent retailers.

Learn more about One Culture Foods at www.oneculturefoods.com and follow them on Instagram @oneculturefoods.