ALOHA, a wellness brand that makes healthy living simple and accessible, announces the reformulation and expansion of its product lines and a complete redesign of the brand, which will improve shopability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
The health & wellness movement continues to gain momentum as consumers continue to seek out products free of gluten, soy, dairy, and artificial ingredients. According to Food Business News, the plant-based food and beverage market now exceeds $4.9 billion in the U.S. with sales growing more than 3.5% since last year, outpacing the total food and beverage industry. The addition of new flavors and items to ALOHA’s product lineup include the following:
Protein Bars: Chocolate Mint, Peanut Butter & Jelly, and Mocha
Line extension of organic, plant-based, non-GMO protein bars
Protein Powder: Banana and Mixed Berry
Line extension of organic, plant-based, non-GMO protein powders
Fruit and Nut Bars: Apple Cinnamon Pecan, Almond Coconut with Cocoa, Cranberry Orange
A completely new product lineup
No added sugar
Teas: Boost, Soothe, Calm, Focus
Line extension of goal-based teas
The brand is also reformulating its current products to reflect consumer desires and trends in the industry by adding ingredients such as coconut water, plant-based Vitamin D and Baobab.
“Consumers are looking to include more sustainable products in their diet without sacrificing on nutrition, taste and convenience. We’re focused on delivering great products that harness the incredible nourishment contained naturally within plants such as organic pea, pumpkin and hemp protein. Above all, we’re aimed to help consumers live happier and healthier lives,” said Molly Breiner, Head of Marketing at ALOHA. “We’re excited to roll out our new products and new look as it embodies our vision of the company and the consumers we serve. The rebrand signifies a vital part of our growth strategy as we continue to grow and innovate throughout the remainder of the year.”
ALOHA is undertaking a complete rebrand that will increase consumer engagement and product sales both online and in stores. This new marketing and branding strategy will position ALOHA as a leader in organic, plant-based nutrition. The brand will do this by improving their packaging and launching a new look and feel in March of 2017. The rebrand reflects both the evolution of the company as well as its vision for the future.
ALOHA products are available at grocery and natural food retailers nationwide including Target, Stop&Shop, and Starbucks. Products are also available online at www.aloha.com. For more detailed information on new products see below:
See below for a full list of ALOHA Products both new and reformulated below:
Protein Powders – MSRP $29.99, 15 Servings – Organic, non-GMO, proprietary plant-based protein blend made from peas, pumpkin seeds, and hemp seeds. 18 grams of protein, 14 whole foods and nothing artificial. Product line includes: Vanilla, Chocolate, Banana (new), Mixed Berry (new). Available March 2017.
Protein Bars – MSRP $29.99, 12 Bars – Organic, non-GMO, proprietary plant-based protein blend made from real peas and pumpkin seeds. 14 grams of protein, 230 calories per bar, sweetened with real sugar and nothing artificial. Product line includes: Peanut Butter Chocolate Chip, Vanilla Almond Crunch, Chocolate Fudge Brownie, Chocolate Mint (new), Peanut Butter and Jelly (new), and Mocha (new). Available March 2017.
Fruit and Nut Bars: MSRP $5.49, 4 Bars – Clean label, made with 4 or 5 whole foods, NO added sugar, non-GMO, free of gluten, dairy and soy. Completely new product line. Product line includes: Apple Cinnamon Pecan (new), Almond Coconut with Cocoa (new), Cranberry Orange (new). Available May 2017.
Premium Tea: MSRP $4.99, 15 sachets – Organic, non-GMO, award-winning (Supply Side West Editors Choice Award). Our teas are made with the highest quality organic ingredients available in biodegradable sachets. Product line includes: Sleep, Beauty, Clean, Energy, Protect, Boost (new), Soothe (new), Calm (new), Focus (new). Available March 2017.
ALOHA is a wellness brand that makes healthy living simple and accessible to everyone. ALOHA creates organic superfood products from exceptional ingredients at an affordable price point. All items and ingredients are of the highest standard, nutrient-rich and thoughtfully packaged. Together with a team of esteemed doctors, nutritionists and food scientists, ALOHA provides both the nutritional foundation and inspiring content to inform, motivate and help consumers live a healthy and happy lifestyle. To learn more visit: www.aloha.com.