Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Goodles’ Gluten-Free Line, Cinnabon Boomchickapop and Flavortown Sauces
In this week’s notable new products roundup, Goodles’ makes its portfolio more inclusive with gluten-free offerings, Siete expands its gluten-free cookie lineup and Guy Fieri brings Flavortown to retailers nationwide. Serenity Kids Serenity Kids is bringing global flavors to tiny tots with its new line of World Explorer Pouches. Available in six varieties – Free… Read more »
New Products: Mean Girls Popcorn, Orthoptera Protein Bars and Kelp-based Powdered Greens
In this week’s notable new products roundup, Rob’s Backstage Popcorn celebrates the upcoming 20th anniversary of Mean Girls, Actual Veggies seeks to reinvent the french fry and Offshore Greens turns to kelp to create a climate-friendly nutrition powder.
Yishi Expands Platform & Reach With Asian-inspired Pancake and Waffle Mixes
Yishi has launched a new line of pancake and waffle mixes, seeking to capture a share of the $202 billion breakfast food market while continuing to bring Asian flavors to the mainstream.
New Products: THC-Infused Chocolate Hazelnut Spread, Mochi Waffles & Frozen Breakfast Sammies
In this week’s notable new products roundup, MyMochi makes its first foray into the breakfast set with mini waffles, Rudi’s expands its frozen portfolio with the addition of breakfast sandwiches and butter launches THC-infused chocolate hazelnut spread just in time for Valentine’s Day.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
New Products: Savory Granola, Hot Girl Pickles & Influencer-Approved Chocolate
In this week’s notable new products roundup, Elmhurst 1925 announces the release of its first food product, Streusli brings its granola into new eating occasions and Good Girl Snacks releases Hot Girl Pickles.
Once Upon a Farm Ventures into Dairy With Launch of A2/A2 Whole Milk Shakes
With this week’s launch of A2/A2 Whole Milk Shakes, children’s fresh food brand Once Upon a Farm is seeking to fill a gap for no-added-sugar dairy-based pouches targeted at young consumers.
Tom’s Perfect 10 Pushes Deeper into Retail With Whole Foods Debut
Tom’s Perfect 10 is shifting its focus towards brick-and-mortar retail expansion this year, beginning with today’s launch in Whole Foods Market stores across the New York tri-state area.
New Products: Smallhold’s Mushroom Pesto and Tonnino’s Kids Yellowfin Tuna
In this week’s notable new products roundup, Smallhold hits independent store shelves with its Mushroom Pesto, Sleep Walk Chocolateria teams up with restauranter Rick Bayless and EQUII grows its portfolio of protein-boosted breads.
MingsBings Broadens Portfolio to Sell Meat-Based Products, Citing Slower Uptake of Alt-Meat
Moving outside the vegan space for the first time, frozen food brand MingsBings is adding four meat-based varieties to its lineup this week in a bid to broaden its consumer audience.