Product Launch
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Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
News Roundup: Impossible Foods Launches Bowls; Mermade Raises $3.3M For Cell-Grown Scallops
Looking to drive consumer awareness for plant-based proteins, Impossible Foods introduced a new line of ready-to-heat, single-serve frozen entrees featuring a range of its plant-based meat ingredients including pork, chicken, meatballs and beef.
With Nestlé In Its Corner, Freshly Launches Food Service Subsidiary
Two years after being acquired by Nestlé, prepared meal delivery company Freshly is expanding its food service business with FreshlyWell, a new B2B sales platform.
Voyage Foods To Take “Future Proof” Food To Market With New Funding
Food tech platform Voyage Foods closed a $36 million funding round last week that will help bring its full slate of innovations – including peanut-free peanut butter, cacao-free chocolate and coffee-free coffee – to consumers by the end of the year.
Despite Center Store Slump, Progresso Launches Organic Line
Over the past few years, center store brands have been hurting –canned foods in particular. Given consumers penchant for “fresher” foods, soup producers, including CPG leaders Campbells and Progresso, have been forced to come up with new lines to appeal to shoppers: First Campbell’s with its release of two lines of refrigerated soup and now Progresso with its recent launch of an organic canned soup line.