Amman-based MEZETE Expands U.S. Retail Footprint with New Distribution at Whole Foods Market Stores Nationwide, Among Others

Authentic Middle Eastern brand from Amman, Jordan continues rapid U.S. growth as demand surges for global flavors, plant-based foods and clean-label convenience

MEZETE, the award-winning Middle Eastern foods brand known for bringing authentic recipes from Jordan to consumers around the world, announced a significant expansion of its U.S. retail presence with new placements at Giant Eagle, Albertson’s, Meijer, Shoprite, and all Whole Foods Market locations nationwide.

The expansion marks another milestone for the brand, whose preservative-free, ready-to-eat foods are now available in 50 countries and to millions of consumers seeking authentic global flavors, plant-based options, and clean-label products made with real ingredients.

"Twenty years ago, most American consumers had never heard of hummus. Today, it's a refrigerator staple. We believe products like Toum, Shatta, Adas Soup, Freekeh Soup, Mulukhiyeh, and Shakshouka are following a similar path. As consumers continue to embrace authentic global flavors, these beloved Middle Eastern foods are poised to become the next pantry and mealtime favorites in American households."

— Khaled Kasih, CEO, Mezete, a division of KASIH Foods

Produced in Amman, Jordan, MEZETE combines traditional Middle Eastern culinary heritage with convenient, ready-to-enjoy formats. The brand's products are made without preservatives or added oils and are Non-GMO Project Verified, vegan, halal, and include many gluten-free options.

A Portfolio Beyond Hummus

While MEZETE is widely recognized for its authentic hummus varieties made with generous amounts of tahini for a rich, homemade taste and texture, the brand offers a broad range of Middle Eastern specialties:

Dips

• Classic Hummus
• Red Hot Chili Hummus
• Zesty Za'atar Hummus
• Baba Ghanouj
• Muhammara

Sauces

• Classic Tahini
• Shatta (Spicy Chili Sauce)
• Toum (Garlic Sauce)

Soups & Stews

• Adas Soup (Spiced Lentil Soup)
• Freekeh Soup (Smoked Wheat Kernel Soup)
• Mulukhiyeh Stew (Jute Mallow Greens & Herbs)
• Shakshouka Base Stew (Tomatoes & Herbs)

Grab-and-Go Snacks

• Classic Hummus with Breadsticks
• Roasted Red Pepper with Breadsticks
• Zesty Za'atar with Breadsticks

The retail expansion comes as Middle Eastern cuisine continues to gain momentum across the U.S. marketplace, driven by consumer interest in global flavors, plant-based eating, and authentic culinary experiences. Industry observers have identified Middle Eastern foods as one of the fastest-growing international food categories, creating new opportunities for retailers to differentiate their assortments and attract adventurous shoppers.

MEZETE's commitment to quality and innovation has earned the brand numerous accolades, including a 2026 Vegan Besties Award for its To Go Classic Hummus, recognition from VegNews as a Best New Vegan Product, and international recognition for its innovative snack offerings.

For retailers, distributors, and consumers alike, MEZETE offers an authentic taste of the Middle East—crafted in Jordan and now more widely available than ever across the United States.

For more information, visit mezete.com.