Organic
Organic Trade Association Online Campaign Reaches 15 Million Consumers
Over the course of September (Organic Month) the Organic Trade Association engaged in a “Myth-Busting Month” social media festival. OTA and more than 100 member companies’ online celebration reached 15 million consumers throughout the campaign, garnering well over 200 million social media impressions on Facebook, Twitter, Pinterest, Instagram and LinkedIn.
Survey of Surveys: In Shadow of Big Brands’ Declines, Entrepreneurs Grow
Changing consumer values, new brand aesthetics, and overall disenchantment with many of the brands owned by those big food companies have been creating changes in the retailing world for several years now — but a series of surveys reviewed by Project NOSH indicates just how drastically those changes, many driven by the 50-million-plus millennial demographic, have manifested.
Blount Introduces Organic Savory Harvest Bisque Soup
Blount Fine Foods, a leading manufacturer of premium, hand-crafted soups, sauces and side dishes for retail and foodservice, announced it is debuting a new organic soup. The Blount Organics Savory Harvest Bisque is not only certified organic, but also certified vegetarian and contains butternut squash, carrots, ginger, nutmeg, diced apples, and sweet potatoes.
Aiya America Launches Line of Organic Japanese Green Tea Bags
Aiya America, the world leader in harvesting and distributing premium quality teas, now puts its finest Japanese green tea in convenient, portable tea bags. The Tea Taster’s Line is a collection of USDA certified organic green teas from Kagoshima, Kyushu, one of the largest tea producing regions in Japan.
Melissa Hughes of Organic Valley Chosen to Lead OTA’s Board of Directors
Melissa Hughes of Organic Valley was chosen for the second year in a row to lead as president of the Organic Trade Association’s Board of Directors by fellow Board members. Hughes is General Counsel and Director of Government Affairs for Organic Valley, the nation’s oldest and largest organic dairy cooperative.
Annie’s Launches New Line of Kid-Friendly Certified Organic Soups
The launch of Annie’s Certified Organic Soups represents the first large scale product collaboration with General Mills, which acquired Annie’s last year.
Kings Food Markets Unveils Its Own Line: Heavy Focus on Organic & Specialty
Kings Food Markets (Kings) is excited to unveil its own line of gourmet foods and everyday favorites at an outstanding value. The current offerings focus heavily on organic, healthy and specialty products.
Rader Farms Adds Organic Variety To Its Fresh Start Line Of Smoothie Blends
Rader Farms expands its Fresh Start line of ready-to-blend smoothie kits with the addition of a USDA certified organic Fresh Start Smoothie Blend variety. The blend of real food ingredients, including blueberry, strawberry, red raspberry, kale and spinach, is currently available at Costco Wholesale® stores across the Western United States.
Not Old Spice: McCormick Refreshes Company Brand
Whether by innovating in some parts of its portfolio, acquiring for others, or just plain pointing out what it already does, spice company McCormick & Co., Inc. has spent much of the past year trying to show it’s keeping up with consumer desire for fresh, healthy and creative food options. Today the company announced the… Read more »
Miss Jones Baking Co. Launches Organic Baking Mixes and Ready-to-Use Frostings Nationwide
Miss Jones Baking Co., a modern American baking brand and maker of the first-ever organic ready-to-use frostings and complementary organic baking mixes, today announced its nationwide launch.