Novelty
Featured Novelty Content
What’s New in Ice Cream? – SPINS April 2025 Category Report
Top 2 subcategories are seeing positive unit sales vs. negative sales the prior year.
Additional Content
Blasting Off: Ruby’s Naturals Acquires Brewla
At this year’s Natural Products Expo West in Anaheim, Calif., Ruby Rockets and Brewla, two frozen novelty brands, showed off their new familial bonds.
Sunday Cats Launches Natural and Organic Take on the Classic Ice Pop
This summer, the classic ice pop gets a fresh and healthy makeover. Los Angeles-based Sunday Cats has reinvented the traditional freezer pop with certified organic and all-natural, easy-to-pronounce ingredients.
Eatpops Good-For-You Frozen Desserts Achieve Non-GMO Project Verification
Eatpops announces Non GMO Project verification for six refreshing flavors from its all-natural line of plant-based, paleo friendly ice pops. Inspired by good-for-you green juice favorites, Eatpops brings sweet relief from the summer heat with no added sugars, artificial sweeteners or sugar alcohols.