What’s New in Ice Cream? – SPINS April 2025 Category Report

Please note that below is a shortened excerpt of the category report on frozen ice cream and novelties. View the full version here.

Report highlights:

• The top 2 subcategories are seeing positive unit sales vs. negative sales the prior year.
• Frozen sorbet is seeing strong sales. Meanwhile Plant-Based Ice Cream & Novelties as well as Frozen Yogurt are seeing declines.
• S’mores and Honey lead the way in Frozen Ice Cream flavors. Meanwhile Mint and Blueberry are the top growing flavors in Frozen Novelties.
• High protein seems to be in vogue with consumers now and the Frozen Ice Cream and Novelties category has a few contenders ranging from 21g to 39g in protein per pint.

View the full report >>