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Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
CPG Week: Whole Foods Forecasts Top Trends. Plus, Death vs. Death
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Avery dig into Whole Foods Market’s annual trends forecast and DayDayCook’s shift away from its recent brand acquisitions to focus on bitcoin. The podcasters also discuss the potential of a new food processing technology and the legal battle brewing between Liquid Death and Death Wish Coffee.
Additional Content
New Products: Frozen Finds at Expo West
Frozen food makers are expanding into new segments, rolling out restaurant-quality dishes and adding snackable options. At Natural Products Expo West last week, Caulipower debuted a pickle-inspired pie, Mason Dixie Foods added breakfast burritos, and Deep Indian Kitchen unveiled dumplings.
Expo West: Trending Flavors, Indian Cuisine and Clean Convenient Meals
The Nosh team’s latest recap of Natural Products Expo West touches on trending flavors, cuisines and product formats. Also, Upton’s Naturals debuts a new look, more brands transition away from seed oils, and international private labelers launch branded consumer goods for the U.S. market.
Expo West: High-Protein Breakfasts and Brand Refreshes
The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Expo West 2025: New Snacks From Honey Mama’s, ALOHA and B.T.R. Nation
At Natural Products Expo West, exhibitors are slated to unveil a spate of new snacks spanning protein bars, cookies, potato chips, chocolate and more. Here’s a taste of the latest launches on display throughout the trade show floor.
Kevin’s Natural Foods Founders Start Anew With Wild Fox Foods
Launching at Expo West this week is Wild Fox Foods, a new seed oil-free snack brand from the founders of Kevin’s Natural Foods.
CPG Week: Spindrift Soda and Alani Nu Acquisition
The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands.
A Bite With … Graza CEO Andrew Benin
The latest launch from specialty olive oil brand Graza is a single-origin, high-heat cooking oil that co-founder and CEO Andrew Benin described as a “game-changer.” The new varietal debuts this week at Whole Foods Market stores nationwide in spray bottle and squeeze bottle formats. A two-liter jug will be available online in the coming weeks.
New Products: Valentine’s Day Treats and Perfect Bar’s Jason Mrazberry
It’s Valentine’s Day and there’s some new LTOs from Ben & Jerry’s and YumEarth. We also showcase partnerships between Once Upon a Farm and A Dozen Cousins, and Perfect Bar and Jason Mraz, among other new food launches for the week.
New Products: Sweet Loren’s Teams With Barbie; Once Upon A Farm Adds Chilled Protein Bars
In this week’s new products gallery, Once Upon A Farm rolls out refrigerated protein bars, YumEarth expands its organic candy lineup with two new items, and Cholula cranks up the heat.






